Job#: 3052933 Job Description: Marketing Enablement Manager
Location: Charlotte, North Carolina (On-site)
Role Overview
The successful candidate will serve as the connection point between Personalized Marketing and technology partners to enable promotional marketing. With the promotion framework already defined and its backend infrastructure built, this role is central to the next phase of activating marketing against that framework. The position will focus on ensuring the data feeding into CRM platforms is structured, validated, and ready for fast, accurate campaign execution. This role spans from defining data needs to activating personalized marketing that delivers tangible returns.
Key Responsibilities
- Act as the liaison between Personalized Marketing and technology partners.
- Ensure data feeding into CRM platforms is structured and validated for campaign execution.
- Define data requirements for activating personalized marketing.
- Translate marketing activation needs into clear data and technical requirements.
- Explain system constraints to business stakeholders.
- Validate data readiness and quality, and troubleshoot data or process gaps.
- Influence cross-functional teams and independently drive issues to resolution.
- Complete intake templates, requirements documentation, operating procedures, and activation playbooks.
Required Qualifications
- A bachelor's degree.
- 5+ years of experience in marketing enablement, CRM/campaign operations, martech, or marketing data activation in a complex enterprise environment.
- Proven ability to translate marketing activation needs into clear data and technical requirements.
- Conceptual understanding of CRM data flows, data structures, taxonomy/tagging, segmentation, offer, pricing/eligibility outputs, and campaign performance data.
- Experience validating data readiness and quality and troubleshooting data or process gaps.
- Demonstrated success influencing cross-functional teams without formal authority.
- Experience with intake templates, requirements documentation, operating procedures, and activation playbooks.
- Working knowledge of data privacy, consent, regulatory/compliance risk, and appropriate escalation practices in marketing activation.
- Excellent communication, stakeholder management, organizational, and problem-solving skills.
- Experience in marketing operations or CRM activation.
- Experience translating business requirements to technology teams.
- Experience in financial services or another regulated industry.
Preferred Qualifications
- Experience with Snowflake and Adobe Experience Platform (AEP).
- Experience activating personalized promotional offers in financial services or a regulated industry.
- Familiarity with fair lending considerations and governance for customer, offer, pricing, and eligibility data.
- Experience operationalizing a prebuilt marketing framework.
- Knowledge of campaign measurement and performance-data feedback loops.
Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Everforth Apex uses a virtual recruiter as part of the application process. Click for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at
Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.
Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at or . Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.
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