Paid Search Coordinator (Google Ads / Performance Marketing)
Russell Tobin is supporting a confidential global technology and consumer brand in hiring a Paid Search Coordinator for a 6-month W2 contract opportunity based in Culver City, CA (hybrid). This is an excellent opportunity for a performance marketing professional with deep Google Ads experience who thrives in a fast-paced, data-driven environment and enjoys optimizing campaigns across multiple retail and consumer accounts.
Job Details
Job Title: Paid Search Coordinator
Location: Culver City, CA (Hybrid)
Job Type: 6-month W2 contract
Pay Rate: $60-$70/hour depending on experience
Potential: Opportunity for extension based on business needs
About the Role
We are looking for a hands-on Paid Search Coordinator to support a high-performing performance media team responsible for paid search campaigns across multiple retail and consumer accounts. This is an execution-heavy role best suited for someone who has strong agency or in-house performance marketing experience and works inside Google Ads on a daily basis.
The ideal candidate has deep expertise across Google Search, Shopping, and Performance Max (PMax) campaigns, enjoys optimizing performance through testing and analysis, and can manage multiple campaigns and stakeholders simultaneously.
What You’ll Do
Analyze, optimize, and manage Google Ads (Search, Shopping, and Performance Max) campaigns from the ground up
Conduct keyword research, write and test ad copy, and manage bidding strategies
Monitor daily campaign performance and make optimization recommendations related to bids, budgets, negative keywords, audience targeting, and creative testing
Support weekly and monthly reporting by pulling data, providing light analysis, and translating performance metrics into actionable insights
Recommend and execute A/B tests across ad copy, landing pages, and bidding strategies
Manage campaign budgets and pacing across multiple accounts simultaneously
Support business reporting rhythms including weekly, monthly, and quarterly performance reviews, campaign launches, and post-launch analysis
Stay current on Google Ads platform updates, beta features, and paid search best practices
Assist with Microsoft/Bing Ads campaigns as needed
Partner with analytics teams to ensure accurate tracking, UTM conventions, conversion tracking, and GA4 implementation
Required Qualifications
5+ years of hands-on paid search / SEM / PPC experience
Prior agency-side experience strongly preferred
Deep expertise in Google Ads Search, Google Shopping, and Performance Max (PMax)
Strong proficiency with Google Ads Editor
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Advanced Excel / Google Sheets skills, including pivot tables, VLOOKUP, and XLOOKUP
Experience managing multiple accounts, campaigns, or business lines concurrently
Familiarity with bid management and automation tools
Strong written and verbal communication skills
Excellent attention to detail, organization, prioritization, and time management
Ability to thrive in a fast-paced, cross-functional environment
Preferred Qualifications
Experience with Meta Ads, LinkedIn Ads, or TikTok Ads
Experience using Looker Studio, Tableau, or other data visualization tools
Google Ads Search Certification
Experience in Retail, D2C, or B2C marketing environments
Spanish or Portuguese language skills are a plus
Education
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field (or equivalent practical experience)
Preferred Certifications
Google Ads Search Certification
Google Analytics (GA4) Certification
Google Shopping Ads Certification
Russell Tobin is a leading staffing and recruitment firm connecting top talent with industry-leading companies across technology, media, retail, and consumer sectors. Qualified candidates are encouraged to apply today.
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Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
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