Marketing Manager

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Manager in Redmond, WA.

Roles and Responsibilities:
Subscription Strategy & Business Growth:
* Help define and execute growth strategies for Minecraft's subscription portfolio, including Realms, Realms Plus, Marketplace Pass, and future offerings
* Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value
* Partner with business and product stakeholders to influence subscription strategy and future investments

Product Marketing Leadership:
* Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies
* Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences
* Act as the marketing lead for the subscriptions business across key stakeholder groups

Go-to-Market & Launch Excellence:
* Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives; Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption
* Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention

Franchise Integration & Subscription Advocacy:
* Act as the subject matter expert for subscriptions across Minecraft marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations
* Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the Minecraft ecosystem

REQUIREMENTS:
* 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines
* Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings
* Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams
* Excellent communication, presentation, and project management skills

Preferred Qualifications:
* Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses
* Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels
* Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology
* Knowledge of Minecraft and passion for gaming, online communities, and player engagement

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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