TheSenior Manager, Loyalty & CRMleads Clients' loyalty and CRM operations, driving personalized guest experiences through the Clients Rewards program and owned marketing channels. This role oversees campaign planning, execution, and optimization using advanced marketing technology tools (e.g., Braze, third-party loyalty platform, analytics solutions). The Senior Manager will manage agency teams and two direct reports focused on technical production while ensuring the accuracy, quality, and effec