Design and build XDM schemas, datasets, and profile merge policies aligned to business use casesConfigure batch and streaming ingestionfrom multiple source systems (CRM, web, mobile, cloud storage)Implement identity namespaces, identity graphs, and profile stitchingto enable unified customer viewsDevelop audiences and segmentsfor activation and analyticsConfigure and support Adobe Journey Optimizer (AJO)journeys, events, data sources, and messaging channels (Email, SMS, Push)Apply data governanc