Overview: This role owns measurement, testing, and optimization of digital products (web & mobile). Youll use data to improve performance, drive conversion, and guide product decisions. Key Responsibilities: Analyze digital product performance and ensure KPIs are metRun A/B tests and optimization strategies to improve UX and conversionDefine KPIs and measurement plans for new featuresPartner with product, marketing, CRM, and analytics teamsTurn data insights into actionable product improvementsM