The GM holds full P&L accountability from Day 1, including the pre-opening budget, the membership sales ramp, coach hiring and retention, and the launch of the AI-First technology programme. This is the single accountable leadership role for commercial, operational, and member experience outcomes. This role is not for a manager of an established club. It is for someone who has opened a facility, survived the build phase, navigated the first-year membership ramp, and has scar tissue to prove it.