MarTech Lead

We are looking for MarTech Lead for our client in New York City, NY

Job Title: MarTech Lead

Job Location: New York City, NY

Job Type: Contract

Job Overview:

Pay Range: $95hr - $100hr

Requirement/Must Have:

• Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Analytics, or related field.
• MBA or advanced degree preferred.
• 9+ years of experience in Marketing Strategy, Marketing Technology Consulting, Digital Transformation, Customer Experience Strategy, and Marketing Operations.
• Experience leading enterprise-scale martech initiatives within financial services, consulting, or highly regulated industries.
• Demonstrated success managing complex cross-functional transformation programs.
• Experience developing executive-level business cases and strategic recommendations.

Nice to Have:

• Financial services marketing experience.
• Experience operating within highly regulated environments.
• Understanding of wealth management and institutional client journeys.
• Familiarity with AI and machine learning applications in marketing.
• Experience with Agile delivery methodologies.
• Knowledge of customer identity, consent management, and privacy frameworks.

Skills:

• Strong knowledge of Marketing Technology Architecture.
• Customer Data Platforms (CDP).
• CRM ecosystems.
• Marketing Automation Platforms.
• Digital Analytics.
• Data Governance.
• Privacy and Consent Management.
• Personalization Platforms.
• API-based integrations.
• Cloud-based marketing solutions.
• Experience with platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Microsoft Dynamics 365, Tealium, Segment, Google Analytics 4.

Qualification And Education:

• Strategic Thinking.
• Ability to connect marketing technology investments to business growth and client experience outcomes.
• Strong problem-solving and analytical skills.
• Comfortable influencing senior executives and stakeholders.
• Excellent presentation and communication skills.
• Ability to structure ambiguous problems and develop actionable recommendations.
• Strong facilitation and stakeholder engagement capabilities.
• Ability to translate between business requirements and technical solutions.
• Understanding of enterprise architecture and data ecosystems.
• Proven ability to lead cross-functional teams without direct authority.
• Strong change management and organizational influence skills.