Web Product Marketing Manager, Owned

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a creative, analytical and results-oriented Product Marketing Manager to drive listener growth across Amazon Music's tiers of service. You will help build and launch new product marketing initiatives supporting all Amazon Music tiers, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.

A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently under time constraints to deliver results.

We are seeking someone who is passionate about web strategy, UX and providing great customer experiences. This role will be focused on maximizing the value of Amazon Music websites and assets by optimizing for search, UX and conversion in order to achieve business goals. Overall, you will be entrepreneurial and scale testing and optimization programs.

Key job responsibilities
* Develop, launch and optimize web funnels and landing pages to drive conversion
* Partner with subject matter experts to drive growth through end-to-end campaign optimization, A/B testing and localization
* Generate break-through analytical insights that drive significant conversion improvement, CPA efficiencies and traffic growth
* Design and implement test plans (A/B and multivariate) to understand drivers of response and conversion
* Work closely with product and UX teams to design and develop landing pages
* Identify opportunities for technical and platform improvement, quantify impact and drive tool/platform improvements with product and technical teams
* Partner with SEO, SEM leads to drive growth and develop best in class plans
* Oversee content and design strategy and execution to ensure SEO, funnel, UX and conversion best practices
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Basic Qualifications:
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- 3+ years of digital marketing experience with deep understanding of web standards and a solid understanding of the relationship between content, visual design, and user experience
- Experience using various web technologies/front end coding, such as HTML, CSS, JavaScript, and WordPress
- Experience working with web technology, application development, and content management systems

Preferred Qualifications:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Technical MarTech tooling like Adobe Experience Manager or Gradial knowledge
- Technical attribution and performance tooling like Tableau or Amplitude knowledge

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
USA, CA, Culver City - 109, ,000.00 USD annually
USA, CA, San Francisco - 120, ,600.00 USD annually
USA, NY, New York - 120, ,600.00 USD annually