Salesforce Loyalty Cloud Architect

Location: McLean, VA
Salary: $130,000.00 USD Annually - $160,000.00 USD Annually
Description: Our client is currently seeking a Salesforce Loyalty Cloud Architect - McLean, VA

Roles & Responsibilities

Own end-to-end loyalty architecture, define target state and roadmap aligned with business OKRs.

Design loyalty programs: tiers, point economics, multipliers, benefit catalogs, expirations.

Partner with Finance for liability modeling & reconciliation.

Establish member 360 mapping between Loyalty Cloud and FSC (Person/Household).

Integrate with core systems & third parties to orchestrate accrual/redemption events.

Build digital member experiences via Experience Cloud and mobile-friendly components.

Define journeys via Marketing Cloud/Engagement & segmenting in Data Cloud.

Govern privacy & access: roles, sharing, consent, data retention.

Operationalize platform monitoring, alerts, runbooks & issue playbooks.

Create solution diagrams, sequence flows, integration contracts & test strategies.

Guide admins/devs/testers; run design reviews & readiness checks.

Collaborate with Product, Marketing, Member Services & Compliance.

Measure program success through analytics (lift, breakage, cost per point, LTV).

Must-Have Technical & Functional Expertise

Salesforce & Loyalty Domain

Deep hands-on expertise with Salesforce Loyalty Cloud, including:

o Tier structures, currencies, accrual and redemption logic

o Benefit catalogs, offers, promotions, vouchers

o Points expiration, partner programs, and liability management

o Member profiling, segmentation, and lifecycle design

Financial Services Background

Understanding of common retail banking/credit union products:

o Checking/savings, CDs, consumer loans, auto loans, mortgages, credit cards

Knowledge of regulatory constraints (UDAAP, fair lending impacts on targeting).

Familiarity with KPIs such as engagement rate, redemption %, CLV, NPS.

Salesforce Core & Related Clouds

Aligning Financial Services Cloud (FSC) data model with loyalty profiles.

Building Experience Cloud portals/apps for loyalty dashboards and rewards.

Using Marketing Cloud/Engagement, Personalization, or Data Cloud for:

o Segmentation, decisioning, journeys, confirmations, cross-sell/upsell.

Implementing Service Cloud flows for point disputes, adjustments, partner redemptions.

Digital, Mobile & Web Experience

Designing mobile-first loyalty experiences:

o App wallets, push notifications, QR/barcode redemption

o Apple/Google Wallet integration

Creating API-first components for web and mobile channels.

Integration & Data Architecture

Real-time & batch integrations with:

o Core banking, card systems, merchant partners, payment networks

Experience with event-driven patterns (Platform Events, CDC).

Developing MDM/Golden Member architectures & Data Cloud harmonization.

Knowledge of decisioning via Flow, Apex, Decision Tables, or external engines.

Security, Risk & Compliance

Implementing SSO/OAuth, consent & preference management.

Data protection: encryption, retention, audit trails, PII minimization.

Designing solutions aligned to SOC2/security best practices.

Mobile SDK usage and App Store privacy requirements.

Architecture & Delivery Excellence

Creating reference architectures across Loyalty Cloud + FSC + Experience + Data/Marketing Cloud.

Designing solutions including ERD extensions, sharing model, error handling, resiliency.

Scalability & observability (async jobs, logs, event monitoring).

DevOps: Git branching, SFDX, unlocked packages, CI/CD pipelines, test automation.

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