Description We are seeking a Financial Services Content Writer to create high-impact, brand-aligned, and compliant content that drives awareness, acquisition, and engagement across digital and print channels. This role is ideal for a proactive, campaign-minded writer who can produce polished work with minimal edits and thrives in a fast-paced, highly collaborative environment.
The writer will partner cross-functionally with marketing, creative, product, design, compliance/legal reviewers, and business stakeholders to develop compelling campaign concepts and conversion-focused messaging for member and prospect communications.
Key Responsibilities
- Write and refine clear, persuasive, and compliant copy for integrated marketing campaigns across digital and print channels
- Develop content for digital advertisements, email campaigns, landing pages, blog articles, video scripts, print collateral, and other customer and prospect communications
- Collaborate with designers, marketers, product teams, and stakeholders to shape campaign messaging and creative concepts
- Ensure all content aligns with brand voice, campaign goals, and financial services compliance requirements
- Create and test copy variations for A/B testing and campaign optimization
- Use AI-assisted writing tools to support content development while maintaining strong editing and quality assurance standards
- Manage workflow and assignments within Azure DevOps
- Balance multiple deadlines and priorities across concurrent projects
Project Focus
This role will support the development and execution of marketing campaigns across digital and print channels, with a strong emphasis on:
- Brand awareness
- Customer acquisition
- Engagement
- Regulatory and compliance alignment within the financial services industry
Requirements Qualifications
- 6+ years of copywriting and/or content writing experience with a strong campaign portfolio
- Financial services writing experience required, including content related to rates, offers, and product benefits
- Experience writing for both digital and print marketing channels
- Strong understanding of compliance and regulatory considerations in financial marketing
- Proven ability to write high-quality, conversion-focused content with minimal oversight
- Experience using AI writing tools, with strong editing and QA judgment
- Proficiency with Azure DevOps
- Strong collaboration skills and ability to work effectively across cross-functional teams
- Ability to manage multiple projects and deadlines in a fast-moving environment
- Agency experience supporting financial services clients is highly valued
- More senior-level writers and strong editorial managers are also encouraged to apply
Preferred Skills
- Creative campaign development mindset
- Experience with performance-driven content and optimization
- Familiarity with marketing analytics such as click-through rates, conversion rates, and email performance metrics
- Comfort learning new AI tools and workflows in an evolving content environment
Tools & Technology
- Azure DevOps
- AI-assisted writing tools
- Standard marketing and content platforms
- Performance analytics tools for campaign measurement
Innovation starts with people.
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