Marketing Analyst

Description

We are looking for a Marketing Analyst to support marketing automation initiatives for a healthcare organization in Golden Valley, Minnesota. This Long-term Contract position will focus on improving campaign execution, audience targeting, and performance tracking across digital channels. The role partners with marketing, technical, and business teams to turn operational needs into scalable workflows that strengthen engagement, lead management, and compliance-ready processes.

Responsibilities:
Direct marketing technology initiatives by building and improving automated workflows, audience segmentation plans, and cross-channel campaigns that increase engagement and measurable performance.
Partner with marketing stakeholders to develop, deploy, and evaluate campaigns using Dynamics 365 Marketing or comparable automation platforms.
Facilitate user onboarding and educational sessions that help teams adopt new automation capabilities and use platform features effectively.
Assess and enhance the Dynamics 365 marketing environment to better support lead generation efforts, sales alignment, and ongoing customer engagement activities.
Gather business requirements from stakeholders and convert them into practical automation solutions, including lead scoring structures and journey-based campaign logic.
Review nurture programs regularly and refine them based on audience behavior, channel effectiveness, and patient engagement objectives.
Perform system audits and uphold data quality standards to support regulatory expectations and privacy requirements within a healthcare setting.
Coordinate with technical teams on integrations connecting CRM, marketing systems, and compliance-related tools to improve operational efficiency.
Contribute to the expansion of digital marketing processes and technologies that support continued commercial growth.

Requirements

Bachelor's degree in Business, Marketing, Health Sciences, Information Systems, or a related discipline.

3 plus years of experience in business analysis, marketing operations, healthcare marketing technology, or a similar field.

3 plus years of experience managing or coordinating projects in a cross-functional environment.

Proficiency with data and reporting tools such as Excel, SQL, or Power BI, along with hands-on experience using marketing automation or CRM platforms like Microsoft Dynamics or Salesforce.

Working knowledge of lead scoring methods, lifecycle frameworks, and processes that support sales enablement.

Experience operating in regulated environments with attention to compliance, privacy, and data governance standards.

Strong communication skills with the ability to explain technical concepts clearly and present data-driven insights to non-technical audiences.

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