Digital Marketing Specialist

Description

We are looking for a Digital Marketing Specialist to support high-impact marketing initiatives for a non-profit organization based in Minnesota. This long-term contract opportunity is ideal for a marketing specialist who can coordinate campaigns, interpret performance data, and help expand audience reach through thoughtful multi-channel promotion. The person in this role will partner with internal teams and external vendors to deliver high-quality marketing assets, strengthen brand visibility, and support program growth.

Responsibilities:
Coordinate end-to-end execution of marketing campaigns by building work plans, managing schedules, and tracking budgets to keep initiatives on course.
Review campaign results regularly, interpret performance metrics, and recommend adjustments to messaging, content, or channel strategy to improve outcomes.
Pursue promotional opportunities across domestic and international markets by researching prospects, evaluating fit, and helping secure placements that broaden program exposure.
Identify new audience segments and support lead-generation efforts designed to increase engagement and extend the reach of organizational programs.
Collaborate with internal stakeholders to develop marketing collateral and campaign assets that align with program objectives and audience needs.
Verify the quality, consistency, and brand alignment of marketing materials, and provide final approval before launch or distribution.
Manage communications across multiple marketing channels to reinforce brand presence and contribute to attendance and revenue goals.
Facilitate kickoff sessions and milestone reviews with cross-functional teams, while sharing clear progress updates with stakeholders throughout each campaign lifecycle.
Build and maintain productive relationships with outside vendors to support timely delivery and effective execution of marketing initiatives.
Stay informed on emerging marketing practices, competitor activity, audience insights, and market trends to guide campaign planning and optimization.

Requirements

Experience supporting and executing digital marketing campaigns, including planning, coordination, and performance analysis.
Proficiency with Adobe Creative Cloud for developing or refining marketing materials.
Working knowledge of brand awareness strategies and how to maintain consistency across audience-facing content.
Demonstrated ability to organize campaign plans, timelines, and budgets while managing multiple priorities.
Strong analytical skills with the ability to evaluate campaign data and translate findings into actionable improvements.
Effective communication and collaboration skills for working with cross-functional teams and external partners.
Experience with campaign planning across multiple channels to support engagement, attendance, or revenue objectives.

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