Marketing Product Manager

Lexington, KY, US • Posted 1 day ago • Updated 6 minutes ago
Full Time
On-site
Compensation information provided in the description
Fitment

Dice Job Match Score™

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Job Details

Skills

  • Communication
  • Testing
  • Management
  • Marketing
  • Forecasting
  • Accountability
  • Brand
  • Market Analysis
  • KPI
  • Collaboration
  • Messaging
  • Promotions
  • Quality Assurance
  • ADS
  • Facebook
  • Web Analytics
  • Google Analytics
  • Adobe
  • Microsoft Excel
  • Marketing Research

Summary

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:

  • Generous Paid Time Off

  • Competitive Medical, Dental & other wellness programs

  • Disability and Life Company Paid

  • Retirement Plan Options

  • Generous Employee Purchase Discounts

Pay Range: $50,000-$71,000

What You?ll Do (Essential Duties and Responsibilities):

  • Drive performance marketing campaign production, and ensure test design, messaging and targeting across Performance Marketing channels is consistent and on-strategy

  • Lead daily communication work- flows ? messaging strategy, creative brief, campaign specifications, timelines, testing and deployment

  • Manage and maintain a performance marketing KPI forecast, and be accountable for delivering continuously improving business KPIs for each brand

  • Through robust campaign and market analysis, identify consumer trends and opportunities to continuously increase business KPIs, Return-On-Ad-Spend (ROAS) and engagement

  • Collaborate with a variety of internal and external partners to ensure messaging and promotion details are aligned with cross-functional teams

  • Handle operational details in a ?roll up your sleeves? way

  • Quality assurance for all Performance Digital campaigns

  • Proactively problem solve and identify campaign and business opportunities to innovate, reduce complexity and drive results

  • Perform other duties as assigned.

What You?ll Need (Qualifications):

  • Bachelor\'s degree or equivalent experience (required)

  • 2 + years real-life experience analyzing and driving revenue generating business outcome (preferred)

  • 1+ years of working experience in Google Ads and/or Facebook Business Manager, and experience working in web analytics software (Google Analytics, Adobe, etc.)

  • Proven expertise in using Microsoft Excel to perform frequent business and campaign marketing analysis (required)

#LI-DNP

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: appfeed
  • Position Id: 28819_JR102088
  • Posted 1 day ago
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