Position: Analyst - Loyalty & Marketing Data Analytics III
Location: Chicago, Illinois
Duration: Contract
Job ID: 174963
Job Overview: The Analyst - Loyalty & Marketing Data Analytics III will play a pivotal role in developing, implementing, tracking, optimizing, and analyzing digital marketing campaigns across Paid Search platforms. This position requires a strong background in Paid Search and knowledge of other digital channels to support campaign planning and cross-functional initiatives. The Analyst will collaborate closely with the Manager, other Analysts, and cross-functional stakeholders to implement strategies that align with team goals. This role reports directly to the Manager - Digital Marketing.
Responsibilities: - Conceptualize, research, create, and test new Paid Search campaigns based on business objectives and goals.
- Ensure accurate tracking and implement optimizations, including keyword expansions, negative keywords, general keyword management, and bid modifications.
- Utilize strong analytical abilities to measure and report performance for Paid Search campaigns and assess against goal KPIs and ROAS.
- Summarize performance and test results for leadership on a regular basis.
- Brainstorm new creative growth strategies for Paid Search campaigns.
- Leverage advanced Google Search capabilities to test and implement strategies.
- Collaborate with external agencies, internal stakeholders, and vendors to contribute to cross-channel planning and strategic initiatives.
- Manage Paid Search budget pacing and ensure budgets are spent effectively to achieve campaign goals.
Qualifications: - Minimum of 3 years of experience managing Paid Search campaigns.
- Knowledge of digital media tracking and measurement.
- Strong analytical and presentation skills.
- Effective communication and client-facing abilities.
- Proficiency in budget management.
- Demonstrated experimentation with AI tools.
Preferred Qualifications: - Experience with platforms such as Google Ads, Google Analytics, SA360, Microsoft Ads, CM360, SEMrush, Google Keyword Planner, and Looker Studio.
About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit ;br>
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- Pay any fee to be considered for, submitted to, or selected for any opportunity.
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Pay Range: $50-55/Hr
The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.
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