Description We are seeking an experienced Digital Marketing Manager to oversee the execution and optimization of ongoing digital marketing initiatives.
This is a part-time consulting opportunity lasting 12 weeks that can be done remotely (EST). This role will be responsible for managing agency relationships, ensuring marketing campaigns are performing effectively, and supporting key website and analytics projects. The ideal candidate is a hands-on marketing professional with strong vendor management experience and a proven ability to keep established marketing programs running efficiently while identifying opportunities for improvement.
Key Responsibilities- Manage day-to-day execution of digital marketing campaigns across multiple channels, ensuring campaigns remain on track and aligned with established strategy.
- Serve as the primary point of contact for external marketing agencies and vendors, including onboarding new partners and maintaining productive working relationships.
- Oversee paid media agency performance, ensuring campaigns are properly managed, optimized, and delivering against business objectives.
- Review campaign results and provide recommendations to improve performance, audience targeting, reporting, and analytics.
- Support the onboarding and management of a web development vendor tasked with website improvements and enhancements.
- Monitor marketing programs and agency deliverables to ensure deadlines, budgets, and performance goals are met.
- Analyze campaign and website data to identify trends, opportunities, and areas for optimization.
- Collaborate with internal stakeholders to ensure marketing efforts are aligned and progressing as planned.
- Ensure agencies are effectively managing and optimizing campaigns while maintaining clear communication and accountability.
Requirements Required Qualifications- 5+ years of digital marketing experience, preferably in a marketing manager or campaign management role.
- Proven experience managing external marketing agencies and cross-functional vendor relationships.
- Experience overseeing paid media programs with annual budgets of approximately $1 million or less.
- Strong understanding of paid media performance metrics, campaign optimization, and digital analytics.
- Experience onboarding and managing web development vendors or website projects.
- Ability to assess marketing performance and make strategic recommendations based on data and insights.
- Strong project management, communication, and organizational skills.
- Experience overseeing multiple concurrent campaigns while maintaining attention to detail.
Preferred Qualifications- Experience working with Google Analytics or similar web analytics platforms.
- Familiarity with digital channels including paid search, paid social, display, and programmatic media.
- Experience coordinating website enhancements and vendor-led development projects.
- Ability to balance strategic thinking with hands-on campaign management and execution.
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