Paid Media Manager

Description

We are looking for a skilled Paid Media Manager to join our team on a contract basis in Long Beach, California. In this role, you will take charge of developing and executing comprehensive paid media strategies while optimizing campaigns across various platforms to achieve marketing goals. This position is ideal for a creative thinker with a strong background in social media and digital advertising.

Responsibilities:
Design and implement paid media strategies that align with business objectives and drive measurable results.
Manage and optimize advertising campaigns across platforms such as Google Ads, Meta, and other emerging media channels.
Conduct in-depth analytics to monitor campaign performance and provide actionable insights.
Collaborate with creative teams to develop engaging social media content that resonates with target audiences.
Oversee the execution of digital media campaigns, including display, earned, and emerging media formats.
Develop and maintain media budgets, ensuring efficient allocation of resources.
Stay updated on industry trends and emerging platforms to enhance media strategies.
Utilize tools like Google Analytics 4 (GA4) to track and report on campaign effectiveness.
Coordinate with cross-functional teams to align media strategy with broader marketing efforts.
Provide detailed reports and presentations to stakeholders on campaign performance and ROI.

Requirements

A minimum of 3 years of experience in paid media management or digital advertising.
Proficiency in managing social media campaigns across platforms such as Google Ads and Meta.
Expertise in using Google Analytics 4 (GA4) for tracking and reporting.
Strong understanding of social media tools and strategies to maximize engagement.
Experience in working with various media formats, including display, earned, and emerging media.
Demonstrated ability to optimize campaigns to achieve marketing objectives.
Exceptional analytical skills to interpret data and deliver actionable insights.
Excellent communication and collaboration skills to work effectively with teams and stakeholders.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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