Paid Media Specialist

Description

Robert Half Marketing and Creative has a client looking for a Paid Media Specialist to lead high-impact digital advertising initiatives for luxury brands in Denver, Colorado. This Long-term Contract position focuses on building and improving multi-channel campaigns that grow brand visibility, attract relevant audiences, and increase direct bookings. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to shape media strategies around traveler behavior and seasonal demand.

Responsibilities:

Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals.

Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints.

Develop and manage Hotel Ads initiatives that strengthen property visibility and help drive efficient direct reservation performance.

Execute programmatic display campaigns using targeting approaches such as remarketing, geographic segmentation, contextual alignment, and audience-based strategies.

Create paid media plans that support tourism and hospitality objectives, including peak-season promotion, event-driven demand, occupancy growth, and package marketing.

Analyze campaign performance data and adjust budgets, bids, placements, creative elements, and landing page strategy to improve conversion rates and return on ad spend.

Partner with creative and content stakeholders to produce effective ad messaging, visual assets, and offers tailored to traveler interests and booking intent.

Build audience segmentation frameworks using behavioral signals, demographics, origin markets, and destination preferences to improve targeting precision.

Prepare performance reporting using key digital marketing metrics and translate findings into actionable recommendations for ongoing optimization.

Run structured testing across ad variations, audience groups, bidding approaches, and landing page experiences to identify opportunities for stronger results.

Requirements

Bachelor's degree in Marketing, Communications, Business, Tourism, or a related discipline.
Proven background in paid media, performance marketing, or digital advertising, ideally within travel, hospitality, tourism, or e-commerce environments.
Practical experience managing Google Ads campaigns, including Performance Max and Hotel Ads.
Familiarity with programmatic display platforms, DSP environments, or comparable media buying tools.
Strong knowledge of tracking, attribution, conversion measurement, and analytics platforms such as Google Analytics.
Experience with audience targeting, remarketing strategy, bid optimization, and media budget oversight.
Solid analytical and problem-solving skills with the ability to turn campaign data into clear recommendations.
Strong written and verbal communication skills for cross-functional collaboration and performance storytelling.

Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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