The Product Marketing and ASO Coordinator plays a critical operational role in scaling and sustaining global App Store Optimization and Product Marketing efforts across regions and brands. As our ASO agency t expands internationally and launch volume continues to accelerate, this role centralizes asset management, submission workflows, and cross-functional coordination to ensure accuracy, speed, and consistency across all app store executions. This position serves as the connective tissue between marketing, product, regional teams, and external agencies maintaining momentum and operational excellence so ASO leadership can remain focused on strategy and growth.
Key Responsibilities
Global Asset & File Management
Centralize sourcing, organization, and version control of all ASO assets (screenshots, videos, metadata, icons, in-app event creatives) across regions.
Ensure agencies and regional partners always have access to the most current, approved, and market-ready files.
Maintain structured repositories and naming conventions to eliminate asset discrepancies and rework.
Launch & Submission Coordination
Manage workflows, timelines, and submission readiness for high-volume launches, including:
o Experiments
o In-app events
o App updates and transmissions
o Cross-brand and cross-market initiatives
Coordinate submissions with Product and ASO agency across multiple app stores and regions, ensuring compliance with platform requirements and internal standards.
Track dependencies, approvals, and deadlines to prevent delays and missed launch windows.
Cross-Functional & Cross-Regional Alignment
Act as the primary operational liaison between marketing, product, creative, regional teams, and external ASO agencies.
Support increasingly convergent workstreams by tracking inputs, milestones, and handoffs across teams.
Identify risks early and proactively address misalignment before issues escalate.
Miscellaneous Operational Excellence & Process Improvement
Develop and maintain repeatable Product Marketing creative tickets, workflows, checklists, and timelines to support scale.
Monitor launch velocity and workload distribution, flagging capacity risks as volume increases.
Continuously improve coordination processes to reduce last-minute escalations and reactive execution.
Qualifications Required
5+ years of experience in digital marketing operations, ASO, Product Marketing, lifecycle marketing, or launch coordination.
Strong project management and organizational skills with the ability to manage multiple concurrent launches.
Experience working with global or regional teams and external agencies.
High attention to detail and comfort managing assets, timelines, and approvals.
Strong written and verbal communication skills.
Preferred
Familiarity with App Store and Google Play submission processes.
Experience supporting in-app events, store experiments, or cross-brand initiatives.
Exposure to ASO tools, creative asset pipelines, or marketing workflow platforms.
Comfort operating in fast-paced, high-growth environments.
Success Metrics
On-time, error-free submissions across all regions.
Reduced launch delays and last-minute escalations.
Improved asset accuracy and consistency across agencies and markets.
Increased operational capacity allowing ASO leadership to focus on strategy and optimization.
Skills
Mandatory Skills : BA - Marketing
Never miss an opportunity! Create an alert based on the job you applied for.
