Salesforce Architect - Marketing Cloud & Data Cloud

Role Overview

An organization is seeking an experienced Salesforce Architect with deep expertise in Salesforce Marketing Cloud and Data Cloud. This role will lead the architecture, design, and implementation of scalable, data-driven customer engagement solutions. The ideal candidate will define solution strategy, oversee integrations, and establish data models and governance while collaborating with cross-functional stakeholders.

Core Skills Required

• Salesforce Marketing Cloud


• Salesforce Data Cloud


• Enterprise Integration Strategy


• Business Solutioning (Expert level)


• Design Solutioning (Expert level)

Preferred Skills

• MuleSoft


• Salesforce Sales Cloud / Service Cloud integrations


• AI-driven personalization (e.g., Einstein)


• Analytics tools such as Tableau or CRM Analytics


• Industry experience in Healthcare, Retail, Financial Services, or CPG

Key Responsibilities

Architecture & Design

• Define end-to-end architecture for Marketing Cloud and Data Cloud solutions


• Design scalable, secure, and high-performing systems aligned with enterprise standards


• Lead solution design workshops and translate business requirements into technical architecture


• Establish data models, identity resolution strategies, and Customer 360 frameworks

Marketing Cloud Expertise

• Architect solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Personalization tools


• Develop segmentation, personalization, and omnichannel engagement strategies


• Implement triggered communications and real-time personalization use cases

Data Cloud (CDP) Expertise

• Design and implement batch and real-time data ingestion pipelines


• Enable data harmonization, identity resolution, and unified customer profiles


• Build calculated insights, segmentation models, and activation strategies


• Ensure data governance, quality, and regulatory compliance

Integration & Technical Leadership

• Architect integrations across Salesforce platforms and external systems (e.g., ERP, data warehouses, APIs)


• Define API strategies (REST/SOAP) and middleware architecture (MuleSoft preferred)


• Provide technical guidance and establish development best practices


• Conduct architecture reviews to ensure scalability and performance

Stakeholder Engagement

• Collaborate with business, marketing, and IT stakeholders


• Provide leadership and mentorship to technical teams


• Support solution estimation and proposal development when needed

Required Qualifications

• 10+ years of IT experience, including 5+ years in Salesforce Architecture


• Strong hands-on expertise with Salesforce Marketing Cloud and Data Cloud


• Deep understanding of customer data models, identity resolution, segmentation, and campaign lifecycle


• Experience with API integrations and middleware platforms


• Strong SQL and data modeling skills


• Proven experience delivering enterprise-scale solutions

Preferred Certifications

• Salesforce Marketing Cloud Consultant


• Salesforce Marketing Cloud Developer


• Salesforce Data Cloud Consultant


• Salesforce Application or System Architect


• Salesforce Certified Technical Architect (nice to have)

Oscar Associates Limited (US) is acting as an Employment Business in relation to this vacancy.