Google Analytics Developer

We are seeking an experienced SEO, Google Analytics (GA4) & Google Tag Manager (GTM) Lead to define and drive enterprise-wide digital measurement, analytics architecture, implementation standards, reporting, and governance. The ideal candidate will partner with business, product, engineering, and leadership teams to establish scalable analytics frameworks, ensure data quality, and generate actionable insights that drive product adoption and business outcomes.

Key Responsibilities

1. Measurement Strategy

• Define KPI framework

• Map business goals to measurable events
• Create measurement plans
• Define success metrics, funnels, and conversion goals
• Establish naming conventions and analytics standards

2. Analytics Architecture

• Design the GA4 data model

• Define custom events and parameters
• Establish taxonomy for:
  • Applications
  • Pages/screens
  • Features
  • User journeys
  • Business processes
• Create reusable tagging frameworks across multiple products

3. Instrumentation & Development Standards

• Define:

• Button click tracking
• Form tracking
• Search tracking
• Workflow completion tracking
• Error tracking
• User journey tracking
• Create developer implementation guides
• Review application code to ensure instrumentation compliance

4. Reporting & Insights

• Build executive dashboards

• Create adoption reporting
• Develop feature usage reporting
• Design funnels and conversion reports
• Analyze user behavior and drop-offs

5. Governance

• Audit data quality

• Maintain tracking standards
• Prevent duplicate events
• Ensure implementation consistency across applications

Must Have

• 8+ years of experience in Digital Analytics, Web Analytics, Product Analytics, or Marketing Technology.
• Deep expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong understanding of measurement strategy, event tracking, conversion tracking, attribution, and funnel analysis.
• Experience designing enterprise-scale analytics architectures and data models.
• Hands-on experience defining custom events, parameters, dimensions, and metrics in GA4.
• Expertise in implementing and validating tracking across web and application platforms.
• Strong knowledge of JavaScript, HTML, browser developer tools, and debugging techniques for analytics implementation.
• Experience creating executive dashboards and data visualisations using tools such as Looker Studio, Power BI, Tableau, or similar platforms.
• Proven experience establishing tracking governance, taxonomy standards, and data quality processes.
• Ability to work closely with Product Managers, Engineers, UX teams, and Business Stakeholders.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Experience conducting tracking audits and ensuring implementation consistency across multiple applications and products.

Good to Have

• Strong knowledge of SEO measurement and performance analytics.
• Experience with Adobe Analytics, Adobe Launch, Tealium, Segment, or similar tag management/customer data platforms.
• Understanding of Customer Data Platforms (CDP) and data activation strategies.
• Experience with BigQuery and SQL for advanced analytics and data validation.
• Familiarity with A/B testing and experimentation platforms such as Optimizely, Adobe Target, or VWO.
• Experience with mobile app analytics and tracking frameworks.
• Knowledge of marketing attribution models and campaign performance measurement.
• Experience integrating analytics data with CRM, marketing automation, and business intelligence platforms.
• Understanding of privacy, consent management, GDPR, CCPA, and data governance requirements.
• Experience working in large-scale enterprise digital transformation programmes.
• Google Analytics and/or Google Tag Manager certifications.