Product Owner (With Digital Marketing Analytics

Job Role Consultant Measurement, Attribution & AI (Digital & Marketing Analytics)

Location: Phoenix, AZ (Hybrid/Onsite Preferred)
Duration: 12 Months Contract
Experience: 15+ Years
Domain: Banking / Credit Cards / Financial Services

Role Summary

We are looking for a senior Consultant Measurement, Attribution & AI with strong expertise in digital marketing analytics, attribution modeling, experimentation, and AI-driven measurement strategies. The candidate should have experience working in Banking or Financial Services environments and should be capable of driving data-driven marketing transformation initiatives.

Mandatory Skills

• Digital Marketing Measurement & Attribution
• A/B Testing & Experimentation Frameworks
• Incrementality Testing / Lift Analysis
• Adobe Analytics / Adobe Experience Cloud
• Marketing Analytics Platforms
• Stakeholder Management
• Cross-functional Collaboration
• Data-driven Decision Making
• Strong Analytical & Problem-solving Skills
• Excellent Communication & Storytelling
• Banking / Credit Cards / FSI Domain Experience

Key Responsibilities

• Design and implement end-to-end digital measurement and attribution frameworks
• Build and optimize attribution models including rule-based and data-driven approaches
• Drive A/B testing, experimentation, incrementality, and lift analysis initiatives
• Identify AI/ML use cases for marketing analytics and optimization
• Work closely with marketing, product, data science, and technology teams
• Define and monitor conversion funnels, acquisition metrics, CAC, and ROI
• Translate complex business problems into scalable analytical solutions
• Support predictive modeling, segmentation, and campaign optimization initiatives
• Advise on tracking infrastructure including tags, pixels, SDKs, and analytics integrations
• Collaborate with leadership teams to align analytics strategy with business goals

Preferred Skills

• AI/ML applications in marketing analytics
• Predictive modeling and customer segmentation
• SQL and cloud/data platform exposure
• Understanding of privacy and consent frameworks
• Experience with customer acquisition journeys

Interview Process

• Virtual Interview
• Background Verification before onboarding