Product Manager

1. Measurement & Attribution Expertise (Core of team’s solutioning and transforming focus)

They should have a knowledge of digital marketing technologies, acquisition measurement and some familiarity with attribution methods.

• Digital measurement frameworks (conversion tracking, funnel analysis)
• Attribution methodologies (rule-based, data-driven, MMM basics)
• Experimentation and incrementality (A/B testing, lift measurement)
• Understanding of customer acquisition journeys across channels

2. AI & Advanced Analytics

Given the transformation focus:

• Experience applying AI/ML in marketing or measurement contexts
• Familiarity with predictive modeling, segmentation, or optimization
• Ability to translate AI capabilities into practical business use cases (not just theory)
• Comfort working with data science teams and interpreting model outputs

3. Tools & Technical Skills

• Experience with Adobe Solutions:  Analytics / Experience Cloud / Workfront / Attribution
• Data handling experience is a plus but not necessary (SQL, large datasets, data pipelines awareness)
• Exposure to cloud/data platforms
• Understanding of tracking infrastructure (tags, pixels, SDKs)

4. Strategic Thinking & Problem Solving

• Ability to frame ambiguous problems into structured solutions
• Connect measurement strategies to business outcomes (growth, acquisition efficiency)
• Prioritize effectively when multiple stakeholders have competing needs
• Think long-term (scalable solutions) while delivering short-term value

5. Stakeholder Management & Influence

This is critical for success:

• Strong cross-functional collaboration (marketing, product, data science, tech)
• Ability to align stakeholders and reconcile priorities
• Confidence in influencing without direct authority
• Experience working in complex, matrixed organizations

6. Communication & Storytelling

• Translate complex analytics into clear, actionable insights
• Strong executive communication (decks, narratives, recommendations)
• Ability to drive clarity from ambiguity and guide decision-making
• Structured communication planning across teams

7. Execution & Ownership

• Proven ability to take ideas from concept → design → deployment → scale
• Comfortable operating in evolving environments
• Strong ownership mindset and accountability for outcomes

8. Domain Understanding (Nice-to-Have but Valuable)

• Experience in financial services / banking / regulated industries
• Knowledge of privacy, consent, and tracking limitations (increasingly important)

8+ years of Experience

Note: Please submit profile with Linkedin