Description Our client is searching for a Sr Personalization Manager to join their team in Nashville. As Sr Manager of Personalization, you will collaborate with regional promoters and venues to design and execute exceptional personalized experiences and offerings for our client's consumers, focused on increasing ancillary revenue through the marketing technology stack and data-driven strategies. You will combine industry knowledge and hands-on campaign execution, building omnichannel and multi-touch journeys to drive revenue and optimize engagement against defined KPIs. Measurement through attribution reporting and web analytics will be central to your role. You'll partner with operations and booking teams to curate and market premium and ancillary offerings, working with ticketing partners to enhance experiences, grow sales, and boost conversions.
Essential Functions- Lead Omnichannel Campaigns: Design and execute email, SMS, and mobile campaigns to drive ancillary revenue and fan engagement.
- Analyze & Optimize: Use analytics and attribution tools to measure performance, report on results, and iterate rapidly to meet KPIs.
- Curate Experiences: Launch premium and experiential offerings with venue and booking teams, targeting distinct fan segments.
- Drive Loyalty: Support and help develop loyalty programs to encourage repeat business and revenue growth.
- Enhance Mobile Engagement: Leverage mobile apps to provide an intuitive, engaging user experience.
- Partner with Venue Teams: Hold strategic sessions to review results and identify new revenue opportunities.
- Transform Data to Insights: Dive into ticketing, marketing, and in-venue data to define activities that drive revenue.
- Support Local Marketing: Guide and train local teams on effective use of personalization tools and strategies.
- Advance Tech Development: Define requirements and provide input for evolving personalization marketing technology.
Requirements - Bachelor's degree in marketing, technology, analytics, or related field.
- 4-6 years' experience in a live music or venue environment delivering consumer-facing products, driving engagement and revenue; data-driven decision making and testing experience are strong assets.
- Track record with complex omnichannel campaigns and data-driven strategies.
- Experience in consumer insights, personalization, behavioral economics.
- Skilled in marketing automation and web analytics/attribution modeling.
- Deep understanding of business strategies and digital marketing tools.
- Experience in live events operations; technical aptitude.
- Attention to detail, strong analytical and presentation skills.
- Able to influence across teams with accountability and relationship building.
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