Digital Marketing Specialist

Description

We are looking for a creative Digital Marketing Specialist to support a growing startup in Fort Mill, South Carolina. This Long-term Contract position offers the opportunity to shape brand visibility, develop compelling campaigns, and contribute to marketing strategy in a hands-on environment. The role begins as an onsite, part-time engagement and may evolve into a hybrid arrangement after the initial ramp-up period. Ideal candidates bring strong digital storytelling skills, comfort working independently, and the ability to turn product features into clear, effective marketing content.

Responsibilities:
Build and manage LinkedIn marketing activities, including writing posts, scheduling content, and encouraging audience interaction.
Produce digital marketing materials for multiple channels that strengthen brand awareness and support lead generation efforts.
Learn the functionality of a newly introduced cost calculator tool and convert its value into clear, audience-focused messaging.
Create, edit, and refine video content for use in online promotions, campaigns, and broader digital outreach.
Update and maintain website pages in WordPress, ensuring content remains accurate, engaging, and visually effective.
Design marketing assets using Adobe Creative Suite and apply AI-enabled tools to enhance content and video production workflows.
Contribute to preparation for the Label Expo trade show by developing promotional materials, press content, and pre-event awareness campaigns.
Take ownership of marketing ideas from planning through launch, helping establish foundational processes in a startup setting.

Requirements

At least 3 years of experience in digital marketing, preferably within a B2B or growth-focused environment.
Demonstrated ability to create content for LinkedIn and other digital channels with a strong understanding of audience engagement.
Hands-on experience with WordPress for website content management and updates.
Proficiency with Adobe Creative Suite and familiarity with AI-based tools used for content or video creation.
Experience producing digital video assets for marketing campaigns.
Knowledge of campaign measurement tools such as Google Analytics, along with exposure to paid platforms including Google Ads or LinkedIn Ads.
Background in email marketing, campaign targeting, or CRM-driven outreach, with Salesforce Marketing Cloud experience considered valuable.
Ability to work proactively, respond well to feedback, and thrive in a fast-paced small-team environment.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.