Title: Customer Journey Analytics - BA
Location: Dallas, TX(Hybrid)
Duration: contract
Job Description: Role Summary
The Customer Journey Analytics Business Analyst and Agile Scrum Master serve as a hybrid analytics and delivery leader responsible for translating business reporting needs into actionable requirements within Adobe Customer Journey Analytics while enabling Agile execution across analytics teams. This role supports the migration from Adobe Analytics to CJA by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation. The role also facilitates Scrum events, removes impediments, shields teams from distractions, and drives iterative delivery of high-quality analytics products.
Top Skills Integrated into the Role
Strong requirements gathering and documentation
Expertise in Adobe Analytics Workspace and CJA concepts
Ability to interpret segments, calculated metrics, and reporting structures
Understanding of marketing channels, processing rules, and classifications
Detail oriented validation and QA skills
Ability to translate business questions into measurement definitions
Facilitation of Scrum ceremonies
Backlog management and prioritization
Impediment removal and team support
Effective stakeholder communication
Coaching teams on Agile principles
Conflict resolution and team alignment
Continuous improvement mindset
Delivery planning and transparency
Skills Mandatory Skills : Adobe Analytics - Campaign, Adobe Campaign, Adobe Experience Manager - Authoring, Adobe Target, Salesforce Marketing Cloud Campaign Operations
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