Director Global Title Marketing

Job Description :

• Global Campaign Development Strategy
• Lead overall marketing campaign strategy gotomarket plans from end to end development execution
• analysis and maintenance of marketing campaigns for select programstitles
• Identify campaignspecific goals motivating and holding team members accountable throughout campaign
• development execution
• Act as a Subject Matter Expert and an IP steward demonstrating a deep knowledge expertise and enthusiasm for your IP

Cross Functional Team Lead

• Brief crossfunctional teams on gotomarket strategy in order for teams to seamlessly develop a cohesive
• strategic plan across a variety of marketing channels promotional opportunities
• Partner with crossfunctional leaders and teams to proactively identify key campaign milestones align
• creative and tactical executions to overall strategy and serve as the quarterback ensuring cohesive and effective marketing delivery
• Foster productive and trusting relationships with key stakeholders to ensure marketing plans are built and
• executed in a timely collaborative and efficient manner to create a cohesive campaign
• Strategic Communications Executive Presence
• Drive and influence leadership and external EPsFilmmakersTalentCoPro Partners alignment by
• proactively communicating marketing strategy plans activations etc with key stakeholders including the
• creation audience calibration and presentation of marketing documents decks Stunts Activations
• Drive innovative outofthebox thinking to develop and execute 360 global stunts activations and
• breakthrough campaign ideas that push creative boundaries and reimagine traditional media
• Identify brief and lead big idea initiativesmanaging agency partnerships and crossfunctional teams from concept through flawless execution

Media StrategyExecution

• Partner with Media and Campaign Management teams to lead the development and execution of paid
• marketing campaignsproviding strategic guidance to media partners and agencies to ensure initiatives
• are onstrategy onbrand ontime onbudget and optimized against key performance metrics

DataResearch Analytics

• Develop and analyze campaign research performance reports and competitive insights to identify
• opportunities track progress against goals and inform ongoing marketing strategy
• Lead crossfunctional reviews of title and campaign performance translating data and research into
• actionable realtime recommendations to optimize results and guide senior decisionmaking

Team Management TBD

• Manage and inspire direct reports to work as a bestinclass team and to always increase their expertise
• and knowledge of the various areas of the marketing function
• Lead and guide team on marketing tactics execution

Basic Qualifications

• Bachelors Degree required
• 7 - 9 years of entertainment marketing experience
• Strong interpersonal skills and the proven ability to effectively manage relationships with internal stakeholders and external partners
• A data driven approach to marketing with experience analyzing and reviewing results
• Ability to multitask and adapt to a challenging fastpaced environment of multiple priorities
• Excellent oral and written communications skills with strong attention to detail

Additional Qualifications

• Experience in Streaming driving Original Series marketing a plus
• Passionate about all things pop culture and entertainment
• Excellent sense of humor

Skills

Mandatory Skills : Stakeholder Management, Pursuit/ Proposal Management, Project Governance