Marketing Automation Lead / Marketing Manager

Required skills:

• More than 5 years of email marketing/automation experience
• Demonstrates a strong understanding of e-mail marketing automation, content development and contemporary technology
• Prior experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies and working knowledge of Microsoft Dynamics platform or Salesforce
• Working knowledge of CRM, Microsoft Dynamics, Salesforce, XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools, Power BI, and JavaScript is preferred

PURPOSE OF THE JOB:

• Technical Insulation is a growth engine for the Insulation Division. Our aspiration is to be THE trusted partner in our markets to create a sustainable future with leading innovative portfolio and commercial leadership. As a major driver for growth in Insulation, NATI has a great opportunity to be a leader and transform our markets to help give our customers and installers the information they want, when they want it, how they want it, and our Marketing Automation Manager will play a big role in leading this digital transformation for NATI.
• As a marketing automation lead for Insulation business, you will be responsible for designing, implementing, and managing marketing automation strategies and systems to streamline marketing processes, enhance lead generation, and improve overall marketing effectiveness.
• This role involves using automation tools to create automated workflows, manage MA systems, and analyze campaign performance to optimize results. This person will collaborate with stakeholders to build the Marketing Automation infrastructure for the segment.

MARKETING AUTOMATION:

• Work closely with Insulation sales and marketing leadership to define the overall marketing strategy, ensuring it aligns with company goals.
• Establish and maintain strong relationships with marketing managers, sales managers, and other key stakeholders across Marketing, Digital and GIS (IT) business teams.
• Manage marketing automation platforms (e.g., Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ensure proper configuration and functionality.
• Design, build, and execute automated marketing campaigns across the customer lifecycle, including email marketing, lead nurturing, and other automated workflows.
• Manage data within the automation platform and integrated technology (e.g., CDP), including segmentation, list management, and data quality.
• Analyze campaign performance, identify trends, and provide actionable insights.
• Continuously monitor and optimize marketing automation campaigns for better results.