AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events - from concerts and festivals to sports and theater - at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.
We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.
The Role The Director, Lifecycle Marketing - US & Oceania owns the regional lifecycle strategy and operating model for AXS in the United States. This role leads a multi-disciplinary team across Email, SMS/Push, and Marketing Automation to design, orchestrate, and optimize customer journeys using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact/Audience Builder), MobilePush/MobileConnect (MPC), Salesforce Data Cloud, and Einstein. Reporting to the Sr. Director of Lifecycle Marketing, the Director aligns US plans to global frameworks, partners with MarTech, Product, and Data/Analytics, and is accountable for performance, compliance, and deliverability standards at regional scale.
What Will You Do? - Define the US lifecycle strategy and roadmap across onboarding, engagement, retention and win-back, aligning each journey to global frameworks and revenue targets.
- Lead, coach, and performance-manage the regional lifecycle team; set SOPs, QA, SLAs, and on-call processes for reliable delivery.
- Lead advanced use of SFMC and MPC, including audience architecture, Journey Builder orchestration, push/SMS execution, automation and SQL workflows, and personalization models (eligibility, prioritization, suppression, fatigue).
- Partner with MarTech, Product, and Data/Analytics to scale personalization frameworks and experimentation; publish test plans and learning agendas.
- Own regional measurement: define channel/journey KPIs, manage dashboards, forecast LTV/retention, and present insights with recommendations to leadership.
- Drive stakeholder alignment with Regional Marketing and Commercial teams; translate insights into country- and market-specific action plans.
- Ensure deliverability and compliance standards are upheld across all regional programs; partner with MarTech and Legal on subdomain/SAP setup, data privacy policies (GDPR/CCPA, CAN-SPAM, CTIA), and campaign review processes. Escalate issues and enforce adherence at the team level
What Will You Bring? - 8-10 years' experience in lifecycle marketing, CRM, or digital marketing.
- Direct people leadership (managing managers and specialists), including hiring, coaching, performance management.
- Hands-on leadership with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact/Audience Builder), MPC, and Einstein. Understanding of Data Cloud structure and dependencies preferred.
- Experience building personalization capabilities from scratch using AI tools.
- Building personalization and segmentation frameworks (eligibility, prioritization, suppression, fatigue) and experimentation programs.
- Experience working in a complex global technology company is preferred. Preferably ticketing or ecommerce.
- Expert in journey design and orchestration, audience architecture, and cross-channel lifecycle strategy.
- Advanced SFMC stack proficiency including Automation Studio (SQL/automations), Journey Builder, Content/Email Studio, Contact/Audience Builder; MPC for Push/SMS; understanding of how Data Cloud feeds segmentation and personalization.
- Strong leadership, talent development, and cross-functional influence; executive-ready communication.
- Analytical rigor: cohorting, retention/LTV forecasting, incrementality testing, and dashboard storytelling.
- Familiarity with deliverability fundamentals (sender reputation, domain/subdomain setup, bounce and complaint monitoring) and ability to collaborate with MarTech teams managing technical execution.
- Working knowledge of global privacy frameworks (GDPR, CCPA, CAN-SPAM, CTIA) and ability to operationalize compliance best practices within campaigns.
- Salesforce Marketing Cloud Email Specialist and/or Marketing Cloud Consultant certification required.
- Salesforce Marketing Cloud Admin certification preferred.
Pay Scale: $160,000 - $168,000
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
*Employer does not offer work visa sponsorship for this position. What's in it for You? - Extraordinary People - we're not kidding!
- Meaningful Mission- Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
- Development and Learning - Opportunities for learning and leveling up through training and education reimbursement.
- Community & Belonging -A range of Employee Resource Groups (ERGs) that foster connection, inclusion, and professional growth. Access to meaningful volunteer opportunities and community engagement programs to make a positive impact beyond the workplace
More about AXS AXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide. In each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.
To learn more about our culture and values, visit:
More about AEG For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. #LI-Hybrid
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