Role: Digital Marketing Generalist
Location: NJ(Remote)
Role Overview
The Digital Marketing Generalist assists in managing the day-to-day performance, optimization, and maintenance of websites. This role focuses on ensuring digital properties are accurate, user-friendly, and aligned with brand and business goals. It is both strategic and hands-on, supporting site updates, analyzing performance, and partnering across teams to drive continuous improvement and maintain brand consistency.
Key Responsibilities
Assist in managing day-to-day website updates, including page builds, content edits, image updates, and navigation changes
Maintain accuracy and consistency of website content across pages, ensuring alignment with brand standards
Partner with internal teams to implement website updates and enhancements based on business needs
Support site optimization efforts, including basic SEO best practices, metadata updates, and content structure improvements
Monitor website performance using analytics tools and share insights on key metrics and trends
Conduct routine QA to ensure site functionality, links, forms, and integrations are working properly
Support implementation of tracking, tagging, and basic technical updates in collaboration with developers
Help maintain and organize CMS content, templates, and components for scalability and ease of use
Document processes, workflows, and updates to support consistency across teams
Qualifications
8+years in digital marketing, web management or campaign execution
Hands-on experience working within a CMS (e.g., WordPress, Drupal, Webflow)
Strong attention to detail with a focus on accuracy and quality control
Understanding of website structure, content management, and user experience best practices
Familiarity with analytics tools (e.g., Google Analytics) and ability to interpret basic performance metrics
Strong organizational and project management skills, with the ability to manage multiple requests
Basic knowledge of HTML, CSS, or web editing tools
Experience working with developers or within structured deployment environments (e.g., dev, staging, production)
Exposure to accessibility standards (e.g., ADA compliance)
Experience supporting multi-site or multi-brand environments
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