What Working at Hexaware offers:
Hexaware is a dynamic and innovative IT organization committed to delivering cutting-edge solutions to our clients worldwide. We pride ourselves on fostering a collaborative and inclusive work environment where every team member is valued and empowered to succeed.
Hexaware provides access to a vast array of tools that enhance, revolutionize, and advance professional profile. We complete the circle with excellent growth opportunities, chances to collaborate with highly visible customers, chances to work alongside bright brains, and the perfect work-life balance.
With an ever-expanding portfolio of capabilities, we delve deep into and identify the source of our motivation. Although technology is at the core of our solutions, it is still the people and their passion that fuel Hexaware s commitment towards creating smiles.
At Hexaware we encourage to challenge oneself to achieve full potential and propel growth. We trust and empower to disrupt the status quo and innovate for a better future. We encourage an open and inspiring culture that fosters learning and brings talented, passionate, and caring people together.
We are always interested in, and want to support, the professional and personal you. We offer a wide array of programs to help expand skills and supercharge careers. We help discover passion the driving force that makes one smile and innovate, create, and make a difference every day.
The Hexaware Advantage: Your Workplace Benefits
- Excellent Health benefits with low-cost employee premium.
- Wide range of voluntary benefits such as Legal, Identity theft and Critical Care Coverage
- Unlimited training and upskilling opportunities through Udemy and Hexavarsity
Role/Title: Salesforce Business Analyst - Marketing
Onsite/Remote/Hybrid: Onsite
Duration: Long Term
FULLTIME with Hexaware
Primary Skills: Business Analyst , Marketing , SFDC
Job description:
- Partner with marketing stakeholders to gather, analyze, and document business requirements related to campaign planning, customer journeys, and audience targeting.
- Translate business needs into clear user stories, acceptance criteria, and process flows, ensuring development and marketing operations teams have actionable specifications.
- Support end to end marketing campaign execution from concept and brief creation to testing, deployment, performance tracking, and post campaign reporting.
- Build executive ready PowerPoint presentations, dashboards, and visual summaries to communicate insights, campaign results, recommendations, and strategy updates.
- Collaborate with cross functional teams (Marketing, CRM, Data, Technology) to optimize customer engagement, improve segmentation logic, and enhance campaign effectiveness.
- Conduct data analysis to identify trends, customer behaviors, and performance gaps; provide insights to drive marketing strategy and improve conversion outcomes.
- Ensure all marketing workflows, processes, and operational steps are documented, updated, and aligned with business rules and compliance requirements.
- Participate in Agile ceremonies, manage Jira/Asana tasks, and support sprint planning by refining backlog items and preparing user stories for development readiness.
Privacy Statement:
The information you provide will be used in accordance with the terms of our and will be used specifically for the business/processing purpose of the event. You should be aware that we may share your details with our approved vendors for this event to be handled successfully.
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