Description Robert Half Marketing and Creative has a client seeking a
Marketing Technology Project Manager to lead a high-impact marketing technology transformation initiative. This individual will play a critical role in managing the migration from
Marketo to Salesforce Data Cloud (Data360) and Marketing Cloud Engagement, while driving alignment across a highly cross-functional stakeholder group.
This is a highly visible role within a global marketing organization, ideal for a project manager who excels at
leading complex technology transformations, organizing stakeholders, and driving clear communication at all levels of the business.
Responsibilities:
Lead Marketing Technology Transformation- Manage end-to-end project execution for migration from Marketo to Salesforce Data Cloud and Marketing Cloud Engagement
- Partner closely with internal teams and third-party consultants to ensure successful platform implementation and integration
- Own the first 2-3 months of focused migration efforts, followed by broader martech transformation initiatives
Project & Stakeholder Management- Coordinate across a diverse group of stakeholders, including marketing, business unit leadership, systems/IT, and platform teams
- Establish and maintain project plans, timelines, and deliverables using Agile methodologies
- Bring structure and organization to an evolving environment lacking formal PM discipline
Executive Communication & Reporting- Provide clear, concise updates to senior leadership and executive stakeholders
- Develop stakeholder communications including:
- Weekly / ongoing summary emails
- Bi-monthly presentation updates (deck format)
- Translate complex technical project details into digestible business-level insights
Cross-Functional Collaboration- Work closely with Marketing Operations leadership and demand generation teams
- Serve as a centralized point of coordination for marketing, sales (Sales Cloud), and platform teams
- Ensure stakeholder alignment, engagement, and buy-in throughout the transformation lifecycle
Process Improvement & Future-State Enablement- Help establish scalable project management processes for future technology transformations
- Support ongoing optimization of marketing technology infrastructure and campaign enablement
Requirements 5+ years of Project Management experience, with a focus on
technology or marketing technology initiativesProven experience managing
platform migrations or large-scale system implementationsExperience with
Marketo, Salesforce Marketing Cloud (SFMC), or Salesforce Data Cloud strongly preferred
Strong understanding of
marketing operations and martech ecosystemsDemonstrated success managing
cross-functional stakeholders at multiple levels, including executive leadership
Experience working in
Agile environmentsExceptional communication skills, with the ability to:
- Summarize complex initiatives clearly
- Adapt messaging for technical vs. business audiences
Highly organized with strong attention to detail and ability to manage multiple workstreams simultaneously
Experience with
Wrike or similar project management tools is a plus
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