Digital Marketing Lead

Description

We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.

Responsibilities:
Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.
Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.
Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.
Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.
Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.
Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.
Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.

Requirements

Demonstrated experience leading digital marketing projects with strong project management and prioritization skills.
Background managing digital campaigns and coordinating with cross-functional teams in a fast-paced environment.
Hands-on knowledge of Google Ads, Google AdWords, and Google Analytics.
Experience supporting email marketing efforts and broader digital campaign execution.
Ability to shift between strategic planning and direct execution based on business needs.
Healthcare or health insurance industry experience is strongly preferred.
Availability to work up to 40 hours per week in a long-term contract assignment with a hybrid onsite schedule.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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