The Coca-Cola Company
The Coca-Cola Company

Senior Director, Brand Management - smartwater

Atlanta, GA, US • Posted 11 hours ago • Updated 11 hours ago
Full Time
On-site
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Job Details

Skills

  • Brand Management
  • eXist
  • Product Packaging
  • Accountability
  • Continuous Improvement
  • Portfolio Management
  • Revenue Growth
  • Management
  • Marketing
  • Sales
  • Decision-making
  • MBA
  • Innovation
  • Fluency
  • Analytics
  • Artificial Intelligence
  • Collaboration
  • Partnership
  • Leadership
  • Workflow
  • Agile
  • Dynamics
  • Brand
  • Communication
  • Clarity

Summary

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, donesustainably for a better shared future. Working here is more than working for the global beverageleader,it'san opportunity to be a part of something that can positivelyimpactthe world.Our North America Operating Unit (NAOU) Marketing Teamsare responsible formarketing and growing a portfolio of brands-ensuring that each brand connects deeply with local consumers in ways that scale globally.

Role Overview

Lead thesmartwatergrowth agenda across the North America Operating Unit, strengthening brand equity, consumer relevance, and business performance for one of The Coca-Cola Company's billion-dollar brands. This role shapes the full brand experience-from product and packaging to positioning, communications, innovation, and commercial execution.

Key Responsibilities

  • Lead annual and multi-year growth planning, including the five-year innovation pipeline and strategic choices needed to deliver brand, portfolio, and businessobjectives.

  • Own the full brand experience across product, packaging, positioning, communications, and value proposition, ensuring strong commercialization across consumer, shopper, customer, and Coca-Cola system touchpoints.

  • Lead brand positioning, equity-building, portfolio choices, and investment decisions that sharpen differentiation and maximize return.

  • Partners with cross-functional teams, bottlers, customers, agencies, and suppliers to develop and scale products, packaging, programs, and experiences that meet consumer needs and deliver brandobjectives.

  • Use consumer insights, culturalforesight, AI-enabled tools, analytics, and performance data to inform decisions,identifygrowth opportunities, and improve speed to market.

  • Track and communicate brand performance across volume, revenue, share, equity, innovation, and marketplace execution.

  • Lead, coach, and develop talent by setting priorities, building capability, and fostering accountability, inclusion, digital fluency, and continuous improvement.

Qualifications

  • 10+ years of progressive marketing leadership experience, preferably within CPG, beverage, lifestyle, or consumer-led brand environments.

  • Proven ability to lead brand strategy, innovation, portfolio management, commercialization, and cross-functional execution that delivers measurable results.

  • Strong understanding of Coca-Cola system dynamics, revenue growth management, customer and channel strategy, and commercial integration.

  • Experience using marketing technology, AI tools, consumer data, and analytics to improve effectiveness, selling stories, and decision-making.

  • Bachelor's degreerequired; MBA preferred.

Key Competencies

  • Strategic Agility - Translates market shifts, consumer insights, and category dynamics into a clear growth agenda.

  • Innovation Leadership - Prioritizes and scales ideas that create consumer value, differentiation, and growth.

  • Data Fluency - Uses analytics, AI, and performance measurement to sharpen decisions,optimizeinvestment, and improve business outcomes.

  • Collaboration & Influence - Builds trusted partnerships across functions, bottlers, customers, agencies, and senior stakeholders, with the ability to align teams, navigate complexity, and influence decisions across all levels of the organization.

  • Change Leadership - Creates clarity through ambiguity, leads transformation, and advances tech-enabled workflows, agile practices, and new ways of working that help teams move faster and work smarter.

  • Consumer-Centric Mindset - Demonstrates deep understanding of consumer behavior, culture, category dynamics, and premium hydration trends to build relevant, differentiated brand experiences.

  • Communication Excellence - Communicated other key stakeholders.s with clarity, confidence, and impact, tailoring messages for diverse audiences and driving alignment with senior leaders, cross-functional partners, customers, bottlers, agencies, and other key stakeholders.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-146065
  • Posted 11 hours ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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