Product Marketing Specialist

RESPONSIBILITIES:
Kforce is immediately adding a full-time Product Marketing Specialist in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Vancouver, WA.

Overview:
We are seeking a highly motivated Product Marketing Specialist with 3+ years of experience to support both new product launches and the ongoing promotion of existing products. The ideal candidate will be responsible for creating compelling source messaging, translating it into technical documentation for internal distribution, and developing a suite of sales tools, including sell-in decks, competitive sell against tools, and portfolio positioning resources. This role requires a strong understanding of product marketing concepts, with a focus on customer positioning, value proposition creation, and effective messaging that meets business objectives while focusing on customer insights. Technical aptitude and the ability to distill complex information into clear, actionable sales materials are essential.

Key Responsibilities:
* Create source messaging for new and existing products, ensuring alignment with insights, customer needs and internal stakeholder requirements
* Translate source messaging into technical documents to be syndicated across internal systems and platforms
* Develop sales tools such as sell-in decks, sell-against tools, competitive positioning documents, and portfolio positioning resources
* Collaborate with business, category, and marketing teams to refine messaging and tools, ensuring consistency across all materials and alignment with business objectives
* Maintain a strong understanding of product features, customer value propositions, and competitive landscapes

REQUIREMENTS:
* Bachelor's degree in Marketing, Communications, Business, or a related field preferred
* 3+ years of experience in product marketing, technical writing, or related roles
* Proven copywriting skills with the ability to craft clear and persuasive messaging
* Expertise in technical document creation for internal and external audiences
* Experience in developing and delivering sales tools and collateral
* Strong technical aptitude and ability to understand complex product details
* Excellent communication, collaboration, and project management skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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