Must Have Technical/Functional Skills:
Strong experience in Adobe Target implementation and experimentation development (7 years)
Hands-on expertise in:
- A/B Testing, Multivariate Testing (MVT), Experience Targeting (XT), Auto-Target / Auto-Personalization activities
- Personalization and activity configuration in Adobe Target
Solid experience in end-to-end Adobe Target setup, including:
- at.js implementation and configuration
- mbox setup and activity QA/validation
Strong proficiency in JavaScript (advanced level), including:
- DOM manipulation
- Writing custom scripts for personalization
Experience in HTML5, CSS3 for implementing front-end experiment variations
Strong experience in profile scripting for audience creation and targeting
Experience in QA, debugging, and troubleshooting of Target activities across browsers and devices
Understanding of client-side data flows and personalization frameworks
Ability to translate business requirements into technical implementation approaches
Desirable Technical Skills
Familiarity with Adobe Experience Platform (AEP) or modern audience solutions
Experience with debugging tools (e.g., browser dev tools, Adobe debugger)
Understanding of experiment design principles and traffic allocation logic
Exposure to performance optimization for client-side scripts
Mandatory Functional Skills
Strong client-facing communication skills; ability to clearly articulate technical solutions to non-technical stakeholders
Experience in requirement gathering and intake discussions, including:
- Asking the right clarifying questions
- Identifying dependencies and risks
Ability to work closely with:
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