Description
We are looking for a Marketing Automation Specialist to support a non-profit organization in Eden Prairie, Minnesota through a Long-term Contract engagement. This role focuses on building and optimizing marketing automation programs that strengthen audience engagement, improve campaign performance, and support organizational goals. The ideal candidate brings strong HubSpot expertise and can translate marketing needs into effective automated workflows, reporting, and lead nurturing strategies.
Responsibilities:
Design, build, and manage automated marketing campaigns in HubSpot to support outreach, engagement, and conversion goals.
Create and refine email journeys, lead nurturing workflows, segmentation rules, and campaign logic to improve audience targeting.
Maintain the accuracy of marketing automation data, templates, and platform configurations to support reliable execution.
Partner with marketing and cross-functional stakeholders to turn campaign objectives into scalable automation solutions.
Track campaign performance through dashboards and reporting, then recommend adjustments based on results and trends.
Optimize forms, landing pages, and email assets within HubSpot to improve user experience and campaign effectiveness.
Support platform updates, process improvements, and any related system changes as needed within the scope of marketing operations.
Requirements
Hands-on experience using HubSpot for marketing automation, campaign setup, and workflow management.
Demonstrated ability to build email programs, audience segmentation, and automated nurture paths.
Knowledge of campaign reporting, performance analysis, and marketing metrics.
Strong attention to detail when managing data quality, templates, and platform settings.
Ability to work collaboratively with marketing teams and translate business needs into technical execution.
Strong organizational and communication skills in a deadline-driven environment.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 02310-0013478317
- Posted 2 hours ago
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