SCOPE OF SERVICES
The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also a skilled copywriter with the ability to translate complex topics into plain language. This position will report to the Lead Digital Strategist.
TASKS:
· Create content requirements and outlines for guided experiences across nyc.gov
· Write compelling plain language web copy for guided experiences in compliance with
the NYC web content style guide
· Interview subject matter experts from across NYC government to understand complex topics · Create and audit inventory of existing features and functions · Understand user behavior based on Google Analytics data · Conduct research into city laws, policies, and processes · Deliver high-quality content artifacts on strict deadlines · Conduct quality assurance and provide critical feedback on other content workstreams · Identify and track key performance indicators for content deliverables
MANDATORY SKILLS/EXPERIENCE:
Note: Candidates who do not have mandatory skills will not be considered
· At least 8 years of full-time experience in the role of content strategist, editorial
strategist, information architect, or similar
· Strong copywriting skills with a portfolio of past work
· Experience writing to a style guide
· Strong research skills
· Strong interpersonal skills with experience organizing meetings and collaborating with
stakeholders
· Project management skills with the ability to self-manage tasks and complete work on
a deadline
· Basic Google Analytics skills: Be able to run reports on web traffic to inform content
audits
· Experience using user research to inform decision-making
DESIRABLE SKILLS/EXPERIENCE:
The successful candidate should possess the following:
· Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative
writing, Digital media)
· Experience working in government, higher education, or non-profit organization
· Experience writing in plain language and at a sub-7th grade reading level
· Experience working in a modern content management system
· Experience navigating complex approval workflows and incorporating feedback from
legal, policy, and executive stakeholders.
· Background in New York City with understanding of how New Yorkers interact with
city government
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