Marketing Campaign Orchestration Analyst (Pega CDH)

• Title: Marketing Campaign Orchestration Analyst (Pega CDH)

• Experience: 5–10 years

• Location: Vienna, Virginia (Hybrid – 3 days onsite)

• Duration: 6 months contract

• Pay:

  • W2: $55–$60/hr (+ PTO)

  • C2C: $65–$70/hr

What You’ll Actually Be Doing

This is not just campaign execution — it’s decisioning + personalization at scale.

You’ll:

• Turn customer behavioral insights into live campaigns

• Build and configure logic inside Pega Customer Decision Hub (CDH)

• Define:

  • Audience targeting

  • Eligibility rules

  • Contact policies

  • Prioritization logic

• Launch omnichannel campaigns (inbound + outbound)

• Validate performance using:

  • SQL

  • Simulations

  • Post-launch analytics

• Continuously optimize campaigns (A/B testing, suppression rules, tuning)

In short: You are the bridge between marketing strategy, data, and decision engines.

Key Skills They REALLY Care About

These are the make-or-break areas:

1. Pega CDH (Critical)

• Decision strategies

• Engagement & contact policies

• Treatments & arbitration logic
  If you don’t have hands-on CDH, this role is tough to land.

2. SQL + Analytics

• Validate targeting logic

• Analyze campaign performance

• Explain results to stakeholders

3. Personalization & Targeting

• Translating business requirements into:

  • Segments

  • Rules

  • Campaign logic

4. Agile Delivery

• User stories

• Acceptance criteria

• QA/testing coordination

What Makes This Role Interesting

• Focus on Next Best Interaction (NBI) → advanced personalization

• True omnichannel orchestration (not siloed campaigns)

• Heavy exposure to:

  • Decision engines

  • Behavioral data

  • Real-time marketing

This is closer to:

MarTech + Decision Science + Campaign Ops

Who This Role Is PERFECT For

You’re a great fit if you are:

• A Pega CDH developer/analyst

• A campaign analyst moving into decisioning

• Someone with:

  • Martech platforms (Adobe, Salesforce, etc.)

  • AND strong SQL + personalization logic

How to Position Yourself (if applying)

Highlight:

• “Built decision strategies in Pega CDH”

• “Designed omnichannel campaigns with prioritization logic”

• “Used SQL to validate audience and measure performance”

• “Worked in agile environments delivering campaign releases”

Quick Self-Check

You’re likely a strong candidate if you can say YES to:

• Have I built or configured decisioning logic (not just campaigns)?

• Have I worked with customer-level targeting rules?

• Can I write SQL to validate campaign outputs?

• Have I worked in Agile delivery teams?