Marketing Manager, Developer & Scaled Marketing

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Manager 2, Developer and Scaled Marketing in San Francisco, CA.

Summary:
You will build and activate developer-focused programs while orchestrating digital and demand motions that meet developers wherever they are: in workshops, webinars, ambassador communities, and always-on campaigns. If you are energized by reaching developers at scale, partnering across DevRel, Product Marketing, and Digital Growth, and turning product adoption into a measurable growth engine, this role is for you.

Responsibilities:
* Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region
* Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement
* Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are
* Run signature programs including the Copilot Ambassador Program, local developer activation kits ("in-a-box"), developer workshops and hackathons, and paid and nurture campaigns
* Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals
* Localize and activate global campaigns and content to resonate with regional developer communities and priorities
* Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline
* Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact

REQUIREMENTS:
* 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation
* Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline
* Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools
* Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media
* Experience with community-led growth strategies and developer engagement programs
* Proficiency in marketing analytics and translating data into actionable insights
* Knowledge of demand generation, digital campaigns, and always-on marketing principles
* Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams
* Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging
* Ability to manage multiple programs, work independently, and collaborate cross-functionally

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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