Job Title: Senior Manager, Amazon Advertising (Client-Side)
Location: NYC office (hybrid)
Duration: Contract With Highly possibility of extension or Conversion
Position Summary
The Senior Manager, Amazon Advertising is responsible for leading the strategy, planning, execution, optimization, and performance management of Amazon advertising across Edgewell's portfolio of brands. This role serves as the primary client-side advertising lead, partnering with Brand Marketing, Sales, eCommerce, Retail Media, Finance, Analytics, and agency teams to drive business growth, market share, and profitability on Amazon.
The individual will own the end-to-end Amazon media program, ensuring investments are aligned to business objectives, maximizing return on ad spend, and advancing retail media capabilities through best practices, measurement, and innovation.
Key Responsibilities
Amazon Advertising Strategy & Planning
Develop annual and quarterly Amazon advertising strategies aligned to business goals, customer objectives, and brand priorities.
Translate sales, market share, category growth, and profitability targets into media investment strategies.
Establish full-funnel Amazon advertising plans across Sponsored Ads, Amazon DSP, Video, Streaming TV, and emerging Amazon media solutions.
Media Investment & Performance Management
Own Amazon advertising budgets and investment allocation across brands and categories.
Monitor and optimize performance against KPIs including:
ROAS
TACOS, CPC, CPA
Incremental sales
Share of voice
New-to-brand customers
Market share growth
Develop ongoing testing roadmaps and optimization frameworks.
Agency Leadership & Governance
Lead Amazon Ads contact for external media agencies and platform partners.
Establish clear briefs, objectives, deliverables, and performance expectations.
Conduct regular business reviews and optimization meetings.
Hold agencies accountable for execution excellence, insights generation, innovation, and business outcomes.
Ensure agency recommendations align with broader Edgewell commercial priorities.
Analytics & Measurement
Partner with analytics teams to develop meaningful reporting and dashboards.
Translate performance data into actionable business recommendations.
Evaluate effectiveness of campaigns using Amazon Marketing Cloud (AMC), Amazon Attribution, and other measurement solutions.
Develop executive-level performance summaries and growth recommendations.
Cross-Functional Leadership
Serve as the primary Amazon advertising subject matter expert across the organization.
Partner closely with:
- eCommerce & Amazon Sales
- Brand Marketing
- Revenue Growth Management
- Finance
- Consumer Insights
- Data & Analytics teams
Ensure alignment between media investments, commercial objectives, promotions, inventory, and product launches.
Retail Media Capability Building
Establish and continuously improve Amazon advertising best practices.
Develop playbooks, workflows, governance processes, and learning agendas.
Drive adoption of advanced retail media capabilities including audience strategy, measurement, and omnichannel activation.
Identify opportunities to scale successful practices across brands and markets.
Innovation & Marketplace Leadership
Stay current on Amazon advertising trends, beta opportunities, emerging technologies, and competitive activity.
Evaluate new advertising products and capabilities for Edgewell adoption.
Lead experimentation and learning initiatives that create competitive advantage.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
7-10+ years of digital media, retail media, eCommerce, or advertising experience.
4+ years of hands-on Amazon advertising experience.
Proven experience managing Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Strong understanding of marketplace economics, retail media measurement, and performance marketing.
Strong executive communication and presentation skills.
Preferred Qualifications
Experience managing advertising for CPG brands.
Experience with Amazon Marketing Cloud (AMC).
Experience with Pacvue, Flywheel, Skai, Quartile, or similar retail media platforms.
Critical Success Metrics
Incremental Amazon sales growth
Market share growth within priority categories
Media efficiency improvement (ROAS, NTB, SOV)
New-to-brand customer acquisition
Search visibility and share of voice
Agency performance and accountability
Budget stewardship
Adoption of retail media best practices across the organization
Leadership Competencies
Strategic thinker
Commercially minded
Data-driven decision maker
Strong cross-functional collaborator
Influential communicator
Results-oriented operator
Change agent and capability builder
