Title: Senior Manager, Amazon Advertising (Client-Side)
Location: NYC – Hybrid
Duration: 6 Months with potential extensions
Position Summary
The Senior Manager, Amazon Advertising is responsible for leading the strategy, planning, execution, optimization, and performance management of Amazon advertising across client’s portfolio of brands. This role serves as the primary client-side advertising lead, partnering with Brand Marketing, Sales, eCommerce, Retail Media, Finance, Analytics, and agency teams to drive business growth, market share, and profitability on Amazon.
The individual will own the end-to-end Amazon media program, ensuring investments are aligned to business objectives, maximizing return on ad spend, and advancing retail media capabilities through best practices, measurement, and innovation.
Key Responsibilities
Amazon Advertising Strategy & Planning
· Develop annual and quarterly Amazon advertising strategies aligned to business goals, customer objectives, and brand priorities.
· Translate sales, market share, category growth, and profitability targets into media investment strategies.
· Establish full-funnel Amazon advertising plans across Sponsored Ads, Amazon DSP, Video, Streaming TV, and emerging Amazon media solutions.
Media Investment & Performance Management
· Own Amazon advertising budgets and investment allocation across brands and categories.
· Monitor and optimize performance against KPIs including:
o ROAS
o TACOS, CPC, CPA
o Incremental sales
o Share of voice
o New-to-brand customers
o Market share growth
· Develop ongoing testing roadmaps and optimization frameworks.
Agency Leadership & Governance
· Lead Amazon Ads contact for external media agencies and platform partners.
· Establish clear briefs, objectives, deliverables, and performance expectations.
· Conduct regular business reviews and optimization meetings.
· Hold agencies accountable for execution excellence, insights generation, innovation, and business outcomes.
· Ensure agency recommendations align with broader commercial priorities.
Analytics & Measurement
· Partner with analytics teams to develop meaningful reporting and dashboards.
· Translate performance data into actionable business recommendations.
· Evaluate effectiveness of campaigns using Amazon Marketing Cloud (AMC), Amazon Attribution, and other measurement solutions.
· Develop executive-level performance summaries and growth recommendations.
Cross-Functional Leadership
· Serve as the primary Amazon advertising subject matter expert across the organization.
· Partner closely with:
o eCommerce & Amazon Sales
o Brand Marketing
o Revenue Growth Management
o Finance
o Consumer Insights
o Data & Analytics teams
· Ensure alignment between media investments, commercial objectives, promotions, inventory, and product launches.
Retail Media Capability Building
- Establish and continuously improve Amazon advertising best practices.
- Develop playbooks, workflows, governance processes, and learning agendas.
- Drive adoption of advanced retail media capabilities including audience strategy, measurement, and omnichannel activation.
- Identify opportunities to scale successful practices across brands and markets.
Innovation & Marketplace Leadership
· Stay current on Amazon advertising trends, beta opportunities, emerging technologies, and competitive activity.
· Evaluate new advertising products and capabilities for adoption.
· Lead experimentation and learning initiatives that create competitive advantage.
Required Qualifications
· Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
· 7-10+ years of digital media, retail media, eCommerce, or advertising experience.
· 4+ years of hands-on Amazon advertising experience.
· Proven experience managing Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
· Strong understanding of marketplace economics, retail media measurement, and performance marketing.
· Strong executive communication and presentation skills.
Preferred Qualifications
· Experience managing advertising for CPG brands.
· Experience with Amazon Marketing Cloud (AMC).
· Experience with Pacvue, Flywheel, Skai, Quartile, or similar retail media platforms.
Critical Success Metrics
· Incremental Amazon sales growth
· Market share growth within priority categories
· Media efficiency improvement (ROAS, NTB, SOV)
· New-to-brand customer acquisition
· Search visibility and share of voice
· Agency performance and accountability
· Budget stewardship
· Adoption of retail media best practices across the organization
Leadership Competencies
· Strategic thinker
· Commercially minded
· Data-driven decision maker
· Strong cross-functional collaborator
· Influential communicator
· Results-oriented operator
· Change agent and capability builder
· Bias for action and continuous improvement
