Software Guidance & Assistance, Inc., (SGA), is searching for a
VP, Global Event Marketing for a
contract assignment with one of our premier investment management clients in New York, NY.
The Global Marketing & Digital Wealth organization is a forward-looking, globally connected team at the center of the firm's most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success-delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
The Global Event Marketing team supports the firm in delivering industry-leading experience-led events that drive commercial and reputational results. The team collaborates with stakeholders across the business to curate events guided by strategic priorities, tailored to target audiences, and executed with excellence. The team ensures consistent, high-quality delivery of event experiences firmwide.
Role and Impact:
We're looking for an Event Marketer that has proven experience in event strategy, project management, and experiential marketing to support the Americas Regional Event Marketing Team. In this role, you'll partner closely with business stakeholders to build a holistic understanding of their business and commercial priorities, uncover new activation opportunities, and help develop their events pipeline. This individual will translate commercial objectives into compelling, experience-led event strategies. The role directly contributes to brand, reputation, and commercial outcomes by executing high-impact events and driving best-in-class attendee experiences.
Responsibilities: - Provide strategic guidance on the events pipeline for the Americas Client Business team - including experience design, proposing new activation concepts, opportunities for content amplification, and more.
- Lead and project manage ~10+ mid/high complexity events each year - including oversight of the broader working group, content development, creative development, experiential activations, amplification strategies, project plans, budgets, and more.
- Partner with business stakeholders in developing Event Briefs, anchored in key business/commercial priorities, to serve as the foundation for the content and experience development workstream.
- Have a holistic understanding of the broader Global Events Calendar and identify opportunities for potential synergy, cross-collaboration, and content syndication within your business function.
Required Skills: - Strong project and event management capabilities with proven ability to manage multiple complex workstreams.
- Strategic problem solver with the ability to connect business priorities to experience-led event design.
- Skilled collaborator who can lead and influence cross-functional teams across regions and time zones.
- Excellent written and verbal communication skills.
- Creative problem solver with high energy, initiative, and attention to detail.
- Ability to thrive in a fast-paced, multi-stakeholder environment and adapt quickly to change.
- 8+ years of related experience in Event Marketing / Brand / Experiential
- Prior experience in people management is desirable but not essential
- High energy, problem solver, self-starter, results orientated and proactive individual
- Able to strategically balance innovative "big picture" thinking with tactical execution
- Experience leading and influencing at all cross-functional levels of an organization
- Comfortable in a multi-stakeholder environment across various time zones
- Excellent communicator - verbally and written - with refined executive presence
- Willing to travel for In-Person activations, as needed (approximately 20%)
- Proficient in Microsoft Office suite, including OneDrive, in addition to event technology platforms - i.e. Cvent.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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