Role:- BI Analyst (Adobe CJA)
Level 4 (8+ Years) Expert
Location: Malvern, PA (Hybrid)
Need candidates with 12+ years experience
Skill:
Adobe Experience Platform (AEP)
Customer Journey Analytics (CJA)
Data modeling, schema design, identity resolution
SQL / data querying
Digital analytics (web + omnichannel journeys)
Responsibilities
Data & Platform Ownership
· Work on Adobe Experience Platform (AEP) as the foundation for CJA, Integrate and unify data across web, mobile, email, contact center, and offline channels. Ensure accurate identity stitching (person-level profiles) across datasets
Analytics & Insight Generation
· Build and maintain metrics, dimensions, and calculated fields
· Develop cross-channel journey analysis (not just channel-specific reporting)
· Enable self-service analytics for business users via no-code UI
Customer Journey & Personalization
· Analyze end-to-end journeys to identify:
· Drop-offs
· Conversion drivers
· Engagement patterns
· Support real-time segmentation and audience activation
· Partner with tools like:
· Adobe Journey Optimizer (AJO)
· CDP for personalization use cases
Stakeholder & Program Collaboration
· Partner with:
· Marketing
· Product
· Data engineering
· Translate business requirements into analytics solutions
· Enable adoption through training, governance, and documentation
· Core Skills & Qualifications
Qualifications
· Adobe Customer Journey Analytics (CJA)
· Adobe Experience Platform (AEP)
· Data modeling, schema design, identity resolution
· SQL / data querying
· Analytics / Business
· Digital analytics (web + omnichannel journeys)
· Experimentation & campaign analysis
· KPI definition and measurement strategy
· Soft Skills
· Strong stakeholder communication (exec storytelling)
· Cross-functional collaboration
· Ability to simplify complex data into insights
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