Data & Platform Ownership
· Work on Adobe Experience Platform (AEP) as the foundation for CJA, Integrate and unify data across web, mobile, email, contact center, and offline channels. Ensure accurate identity stitching (person-level profiles) across datasets
Analytics & Insight Generation
· Build and maintain metrics, dimensions, and calculated fields
· Develop cross-channel journey analysis (not just channel-specific reporting)
· Enable self-service analytics for business users via no-code UI
Customer Journey & Personalization
· Analyze end-to-end journeys to identify:
· Drop-offs
· Conversion drivers
· Engagement patterns
· Support real-time segmentation and audience activation
· Partner with tools like:
· Adobe Journey Optimizer (AJO)
· CDP for personalization use cases
Stakeholder & Program Collaboration
· Partner with:
· Marketing
· Product
· Data engineering
· Translate business requirements into analytics solutions
· Enable adoption through training, governance, and documentation
· Core Skills & Qualifications
Qualifications
· Adobe Customer Journey Analytics (CJA)
· Adobe Experience Platform (AEP)
· Data modeling, schema design, identity resolution
· SQL / data querying
· Analytics / Business
· Digital analytics (web + omnichannel journeys)
· Experimentation & campaign analysis
· KPI definition and measurement strategy
· Soft Skills
· Strong stakeholder communication (exec storytelling)
· Cross-functional collaboration
· Ability to simplify complex data into insights
Never miss an opportunity! Create an alert based on the job you applied for.