Web Operations Lead

Job Description

The Web Operations Lead will lead and optimize global web operations, ensuring consistency, quality, efficiency, and strong governance across all digital properties. This role is responsible for building scalable operational practices that support a complex, multi-region web ecosystem while enabling teams to deliver high-quality digital experiences with speed and accuracy.

This role is ideal for someone who thrives in a fast-paced environment, can balance strategic process ownership with day-to-day execution, and brings strong expertise in content management systems, digital workflows, and cross-functional coordination. The Web Operations Manager will serve as a key operational partner across marketing, product, analytics, design, engineering, and agency teams, helping align priorities, improve ways of working, and reduce friction across the web delivery lifecycle.

Success in this role requires a strong mix of operational discipline, problem-solving, and collaboration. The Web Operations Manager will identify opportunities to improve processes, strengthen governance, support quality assurance, and help ensure web content and experiences are launched and maintained in a consistent, efficient, and brand-aligned way at scale.

Key Responsibilities

• Global Web Processes - Maintain and improve global web processes, standards, governance models, and operational frameworks.
• Operational Improvements - Identify inefficiencies, recommend solutions, and implement process enhancements across teams and regions.
• Cross-Functional Coordination - Partner with marketing, design, product, engineering, analytics, and agency teams to ensure smooth execution of web initiatives.
• Quality Assurance - Ensure accuracy, consistency, accessibility, and brand alignment across all web content and digital experiences.
• Project and Task Management - Manage multiple concurrent tasks, deadlines, and stakeholders with strong organization, prioritization, and communication.
• Web Governance - Support structured workflows, publishing standards, and content controls across global and regional sites.
• Performance Optimization Support - Collaborate with cross-functional partners to support improvements in web performance, usability, and operational efficiency.

Required Skills and Experience

• Bachelor's degree required.
• 5+ years of experience in web operations, digital marketing, web production, web project management, or a related field.
• Expertise with content management systems and the ability to manage complex, multi-region websites.
• Strong understanding of web operations, digital workflows, and governance models.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Detail-oriented, process-driven, and comfortable working in a structured environment.
• Strong communication skills and the ability to collaborate effectively across teams, functions, and time zones.
• Experience supporting global websites or multi-market digital ecosystems.

Preferred Qualifications

• Adobe Experience Manager (AEM) experience strongly preferred, including familiarity with components, templates, workflows, and publishing.
• Experience with Adobe Analytics, Adobe Target, or similar analytics and personalization tools.
• Familiarity with SEO best practices, web accessibility, or tag management.
• Experience driving operational improvements across distributed or global teams.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.
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