AEO/GEO Strategist AI Search, SEO & AEM Malvern - PA - Pennsylvania

REQUIREMENT_CITY - Malvern, PA

REQUIREMENT_ID-10951270

Role Name - AEOGEO Analyst

ROLE_DESCRIPTION -

Must Have TechnicalFunctional Skills

Global Integrated Marketing

Digital Transformation

AI Search

Generative AI Strategy

AEOGEO

Thought Leadership

Executive Communications

Brand Strategy

Positioning

PR

Demand Generation

Pursuit Support

Product Marketing

Content Strategy

SEO

CRM

Marketing Operations

KPI Dashboards

Executive Advisory

Consulting and Professional Services

Roles & Responsibilities

Role Responsibilities

Author and maintain JSON-LD schema markup via AEOGEO component in AEM.

Implement schema types covering client s thought leadership, funds and media content.

Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.

Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.

Partner with marketing and content teams to ensure content is structured for AI citation eligibility.

Demonstrate value through clear KPIs and iterative optimization.

Serve as a senior consultant to understand client s SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.

Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.

Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.

Take a consultative, senior-level approach to develop scalable strategic solutions across client s products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.

Provide advanced analysis and leverage AI tools to build customer dashboards that surface key insights into customer business and account performance.

Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.

Craft and present strategic plans and business cases at the executive level to demonstrate the value of our partnership and build alignment on key client solutions.

Serve as a mentor and go-to resource for other strategists, sharing SEOAEO expertise, elevating team capability, and contributing to internal enablement or training initiatives. Coordinate with client SEOGEO Team lead managing public site

Ensuring that investors can discover relevant content through organic and AI channels like CoPilot, ChatGPT, Claude, Perplexity etc.

Author and maintain JSON-LD schema markup via AEOGEO component in AEM.

Implement schema types covering client s thought leadership, funds and media content.

Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.

Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.

Partner with marketing and content teams to ensure content is structured for AI citation eligibility.

Demonstrate value through clear KPIs and iterative optimization.

Implement URL strategy to ensure no links or SEO impact during AEM Cloud migration program managing proper redirects.

Driving metadata insights, keyword optimization and SEOGEO requirements to improve search visibility of client public site

Expertise Needed:

Deep SEOAEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEOAEO (agency or in-house). You have a deep understanding of the how and why behind organic search and can speak credibly to both practitioners and executives.

Technical fluency: You have experience leading comprehensive website audits and are confident making and defending advanced technical optimization recommendations.

A results-driven, strategic mindset: You can provide actionable insights, prioritize them by impact, and confidently push back on client strategies with informed alternative recommendations, even in high-stakes or executive conversations.

Data literacy: You are comfortable working with and extracting insights from data sets using ExcelGoogle Sheets, LLMs like Gemini and Claude, as well as other tools.

Generic Managerial Skills, If any

Executive-level communication skills: You can clearly explain SEOAEO concepts and strategic recommendations to internal and external teams, senior leadership, and executive sponsors, in both verbal and written formats.

A continuous learner mentality: The search landscape changes weekly. You actively follow industry blogs and are considered a go-to resource on how AI and LLMs are shifting the future of SEO.

Organization, ownership & leadership: You have a track record of managing your own book of strategic accounts across multiple projects, take pride in meeting deadlines and delivering clean, accurate work, and are comfortable mentoring or informally guiding less experienced team members. You will have to demonstrate excellent cross-team collaboration.

Having knowledge of Mobile App Store Optimization is nice to have.

Key Words to search in Resume

Core Disciplines

Answer Engine Optimization (AEO)

Generative Engine Optimization (GEO)

AI Overview (AIO) Optimization

AI Search Engine Optimization

Semantic SEO

Entity-Based SEO

Enterprise thought leadership

Technical & Data Architecture

Schema Markup Implementation (JSON-LD, Microdata)

Open Graph (OG) tag implementation

Canonical URL management and redirect strategy

AEM authoring via AEOGEO component

Understanding of Core Web Vitals and mobile performance optimization

Entity Recognition & Mapping

Knowledge Graph Optimization

Semantic HTML Tagging & Content Structuring

Structured Data Validation

Information Retrieval (IR) Theory

Retrieval-Augmented Generation (RAG) Architecture Understanding

API Integrations & Data Pipelines

Content Strategy & Brand Trust

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Framework Alignment

Topical Authority Mapping

Brand Authority & Digital PR Signaling

Digital Footprint & Entity Verification

Sentiment & Contextual Alignment for LLMs

Tools, Languages, & Automation

Python for SEO & Data Analysis

Prompt Engineering & LLM Auditing

Mentions & Citation Tracking Software

Crawler Tools (e.g., Screaming Frog, DeepCrawl)

Advanced SEO APIs (Google Search Console, Bing Webmaster)

Zero-click optimization strategies

LLM Crawl simulations

Analytics & Reporting

AI Share of Voice (SOV) Analytics

Citation Share & LLM Reference Auditing

Brand Mention Metric Tracking

Brand Sentiment Analysis in AI Models

Pre-Screening Questionnaire

Please select which Requirements category from 1-9 for this IOU ISU.

6. TCS Interactive

AI.Cloud

CBO IT IS

Cyber Security

ESU

IOTDE

TCS Interactive

MOT

Data & AI

9. SEED

Skills: Digital : Adobe Experience Manager (AEM)

Experience Required: 6-8