Paid Media Operations & Analytics Manager

Paid Media Operations & Analytics Manager s needed for a contract opportunity with our client located in New York, NY


Job Details

Duration: 6 months contract potential extension W2
Start date: May 2026 subject to change
Location: Hybrid- 3x a week in New York, New York
Hourly pay rate: : $52.50-$75.00 W2

** Client is not able to do sponsorship of visa or C2C**


Key Responsibilities:

Campaign Execution & Trafficking
- Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads, and other ad platforms.
- Responsible for creating and managing campaign timelines and project managing launch details and schedules.
- Implement and troubleshoot tracking pixels, UTM parameters, and conversion events while ensuring compliance with financial advertising regulations.
- Ensure proper audience targeting, creative rotation, and budget pacing across platforms.

Platform Expertise
- Serve as the internal expert on Meta, LinkedIn, and Google Ads, with a deep understanding of platform capabilities and limitations specific to financial services.
- Stay current on platform updates, ad policy changes, and new ad formats especially those impacting financial products and services.
- Provide strategic guidance on campaign structure, bidding strategies, and audience segmentation tailored to financial audiences (e.g., brokers, advisors, business decision-makers).

Operational Excellence
- Develop and maintain SOPs for campaign trafficking, delivering of creative specs, landing page alignment and reporting workflows with a focus on compliance and audit readiness.
- Collaborate with media planners, compliance/legal teams, creative, and analytics to ensure seamless and compliant execution.
- Identify and implement process improvements to increase efficiency and reduce risk.

Reporting & Optimization
- Ensure accurate data collection and attribution across all platforms.
- Monitor campaign performance, spending, pacing, budgets and delivery; flag issues and recommend optimizations.
- Partner with analytics teams to build dashboards and actionable insights, especially around lead quality and conversion tracking.
- Attend performance reporting meetings and track optimization recommendations.

Cross-Functional Collaboration
- Work closely with compliance and legal teams to ensure all advertising meets regulatory standards
- Liaise with Meta, LinkedIn, and Google account reps to troubleshoot issues and leverage platform support.
- Coordinate with external vendors and partners as needed.

Qualifications
- 4+ years of experience in digital advertising operations, with hands-on experience in Meta, LinkedIn, and Google Ads.
- Experience managing campaigns in regulated industries, preferably financial services. Proven ability to work across multiple teams and different Lines of Business.
- Strong understanding of paid media strategy, targeting, and performance metrics across social and search.
- Hands-on experience in building dashboards within funnel.io or similar analytics tools.
- Experience with pixel implementation, tag management systems, and campaign QA.
- Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.
- Excellent attention to detail and superior organizational skills.
- Strong communication and project management abilities.

Preferred Skills
- Experience managing and executing enterprise-level campaigns and large-scale media budgets.
- Knowledge of financial advertising regulations.
- Familiarity with project management tools (e.g., Workfront).
- Basic understanding of HTML, JavaScript, or other web technologies is a plus.
- Strong project management skills, including timeline management and stakeholder coordination.
- Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.

Estimated Min Rate: $52.50
Estimated Max Rate: $75.00


What s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh s extensive talent community that will provide you with access to Yoh s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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