Software Guidance & Assistance, Inc. (SGA) is searching for a
Paid Media Manager for a
contract-to-hire assignment with one of our premier
Insurance Services clients.
This is a
hybrid role requiring
onsite attendance 3 days per week in one of the following office locations:
New York, NY; Holmdel, NJ; Bethlehem, PA; Stamford, CT; or Boston, MA. Candidates must be legally authorized to work in the United States now and in the future without employer sponsorship. Responsibilities:
Lead and execute complex multi-channel paid media campaigns aligned to business goals. This role will own end-to-end ABM digital campaign execution, advertising operations, reporting, and optimization across both B2B demand generation and B2C full-funnel campaigns. This individual will manage all aspects of paid media campaigns including strategy, planning, audience targeting, setup, implementation, measurement, reporting, and optimization. The ideal candidate brings strong hands-on experience across major advertising and analytics platforms including Google DV360, Google Campaign Manager, Meta Ad Manager, LinkedIn Campaign Manager, Google Ads, and Google Analytics. This is a highly visible role requiring someone who can serve as a paid media subject matter expert, translate campaign performance into business impact, and present insights and recommendations to stakeholders and marketing leadership.
- Lead strategy, planning, execution, and optimization of B2B and B2C paid media campaigns
- Own end-to-end campaign delivery across social, programmatic, and digital advertising channels
- Build and execute campaigns across platforms such as Meta, LinkedIn, Reddit, TTD, DV360, and Google Campaign Manager
- Develop annual ABM campaign strategies aligned to business growth objectives, budgets, and KPIs
- Perform hands-on campaign setup within advertising platforms including:
- creative uploads
- audience segmentation
- company/account targeting list management
- tagging and tracking
- creative testing
- in-platform optimization
- Manage complex campaigns with multiple audience segments and ensure accuracy across execution details
- Monitor performance and optimize media investment to maximize ROI
- Oversee campaign data aggregation and dashboard reporting
- Partner with insights and analytics teams to ensure reporting accuracy and consistency
- Build and maintain KPI reporting views and dashboards
- Translate campaign performance into clear business insights and optimization recommendations
- Present monthly campaign results and strategic recommendations to stakeholders and marketing leaders
- Partner closely with creative, integrated marketing, analytics, and offshore teams to execute campaigns successfully
- Ensure clear communication of creative specs, timelines, deliverables, and campaign requirements
- Support alignment across paid, owned, and earned channels where applicable
- Guide and mentor digital marketing colleagues across partner teams
- Conduct ongoing research on market trends, audience behavior, competitive activity, and digital media best practices
- Bring modern paid media thinking and recommendations to the organization
- Serve as a paid media thought leader internally and communicate industry best practices to stakeholders
Required Skills:
- 5-7+ years of hands-on paid media / media buying experience
- Strong experience executing complex multi-channel paid media campaigns
- Hands-on expertise with:
- Meta Ad Manager
- LinkedIn Campaign Manager
- Google Campaign Manager
- Google Ads
- Google Analytics
- DV360 / programmatic platforms
- Experience developing media plans and paid media strategies tied to business goals
- Strong understanding of B2B demand generation and B2C full-funnel marketing
- Experience managing multi-audience / ABM campaigns
- Strong reporting and analytics background, including tying paid media KPIs to business results
- Hands-on experience with campaign dashboards, performance analysis, and optimization
- Experience with A/B testing for creative and website optimization
- Strong presentation skills with ability to communicate performance narratives to stakeholders
- Ability to manage multiple projects, stakeholders, and campaign priorities in a matrixed organization
- Highly organized with strong attention to detail
Preferred Skills:
- Insurance or financial services industry experience
- Experience with ABM campaign strategy and execution
- Knowledge of Tableau, Funnel.io, Looker, and Google Tag Manager
- Experience with A/B testing and creative optimization
- Experience aligning paid, owned, and earned media reporting
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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