MarTech Engineer

Key Responsibilities:

 

Tag Management & Technical Implementation

Design and implement tagging solutions using:

Adobe Launch (client-side)

Google Tag Manager (client-side & server-side)

Configure rules, data elements, triggers, events, and extensions

Build and maintain server-side tagging implementations for scalability and performance

Implement and manage third-party media pixels (Floodlights, Google Ads, Facebook, LinkedIn, etc.)

Ensure tagging follows best practices for performance, governance, and maintainability

 

Analytics Implementation & Data Enablement

Own implementation and configuration of:

Adobe Analytics

Google Analytics (GA4)

Define event tracking strategy, variable mapping, and measurement frameworks

Support reporting requirements through proper data capture and validation

Troubleshoot and resolve data discrepancies across platforms

 

Business Analysis & Requirements Management (NEW)

Partner with business stakeholders (Marketing, Product, Analytics) to:

Gather and document business requirements for analytics and tagging

Translate business needs into clear technical tracking specifications (BRDs / TRDs)

Define:

Measurement strategies (KPIs, events, dimensions, metrics)

Tracking requirements aligned with business use cases

Drive requirement grooming, prioritization, and backlog management

Act as a liaison between:

Business teams (what needs to be tracked)

Engineering/MarTech team (how it gets implemented)

 

Data Layer Design & Integration

Define and maintain a scalable data layer architecture

Work with engineering teams to ensure the correct implementation of data layer specifications

Ensure consistent data flow across:

Analytics tools

Tag managers

Marketing/ad platforms

 

QA, Validation & Governance

Perform end-to-end validation of:

Analytics implementation

Tagging

Media pixels

Use debugging tools to validate data accuracy (network calls, browser tools, etc.)

Define data governance standards:

Naming conventions

Documentation

Change management

Ensure compliance with privacy and consent requirements

 

Cross-Functional Collaboration

Work closely with Product, Engineering, Marketing, and Analytics teams

Provide:

Feasibility analysis

Solution design recommendations

Effort estimates

Support Agile ceremonies (story refinement, sprint planning, UAT support)

 

Required Qualifications

6+ years of experience in digital analytics, tag management, or MarTech

Strong hands-on experience with:

Adobe Launch

Google Tag Manager (Client & Server Side)

Strong expertise in:

Adobe Analytics implementation and reporting

Google Analytics (GA4)

Strong experience in business analysis/requirement gathering